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India Rising
The global middle class is expected to swell by more than 1 billion people over the next decade, with the biggest increases in China and India. While millions are being lifted out of poverty as a result, the booming middle class is also consuming more global resources. As a result, prices for everything from steel to gasoline to food are soaring.
This week NOW reports from Pune, India, where college graduates are getting tech jobs, traditional families are flocking to the new mall, and professionals are hoping their new-found economic might will make their country an even bigger global player. But can America's middle-class—and the rest of the world—afford this unprecedented shift in the global economy?
The world is buying like never before, but who's paying the price?
Related Links:
Professionals Party of India
McKinsey Global Institute: The 'Bird of Gold': The Rise of India's Consumer Market
McKinsey Global Institute: From 'Made in China' to 'Sold in China': The Rise of the Chinese Urban Consumer
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Lots of footage showing the growth of Pune.
I'll add this related link - Goldman Sachs' continuing BRICs series.
The global middle class is expected to swell by more than 1 billion people over the next decade, with the biggest increases in China and India. While millions are being lifted out of poverty as a result, the booming middle class is also consuming more global resources. As a result, prices for everything from steel to gasoline to food are soaring.
This week NOW reports from Pune, India, where college graduates are getting tech jobs, traditional families are flocking to the new mall, and professionals are hoping their new-found economic might will make their country an even bigger global player. But can America's middle-class—and the rest of the world—afford this unprecedented shift in the global economy?
The world is buying like never before, but who's paying the price?
Related Links:
Professionals Party of India
McKinsey Global Institute: The 'Bird of Gold': The Rise of India's Consumer Market
McKinsey Global Institute: From 'Made in China' to 'Sold in China': The Rise of the Chinese Urban Consumer
*********************
Lots of footage showing the growth of Pune.
I'll add this related link - Goldman Sachs' continuing BRICs series.
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