Microsoft needs Yahoo. Or so says the punditry. Microsoft needs Yahoo in order to get a leg up on Google in the online search and advertising space. But they never tell us why Microsoft needs to get a leg up on Google in the online search and advertising space in the first place.
Following the same incomplete logic, we can conclude that Microsoft needs to buy XM in order to compete with Sirius in the satellite radio space. It must buy Merck in order to compete with Pfizer in the pharmaceutical space. It must buy Conoco Philips in order to compete with Exxon Mobil in the energy space.
Why must Microsoft become a media and adverising company? Is the PC revolution over? Has it perfected the operating system and software? Not from where I sit! Judging from the incremental progress is seems to make with each new "bold step forward", it hasn't a clue. The so-called "operating systems" it releases are about 1% operating system and 99% bells and whistles, bloatware that hogs so much system resources that my multi-core super-gigahertz system is slower than my old i386. I refuse to "upgrade" my trusty old MS Excel 95 to a phatter, slower, flakier version.
It speaks loudly about "innovation", but the OS is still DOS - a Disk Operating System - that has to be loaded from a disk drive into memory, just like it was decades ago. As a result you have to have something else to operate your system just to load the operating system, not to mention the interminable wait, the risk of hard drive crash, the hopelessly complex interplay between software and operating system that makes for a fragile environment vulnerable to corruption from external invasion, infection, and any number of other things that can go wrong. Microsoft may be the only company in the world with the market might to introduce something truly new and superior and pull it off, but instead it's getting bogged down in media and advertising.
What Microsoft needs is to regain its vision. If it fails, one fine day, somebody over in China or India will do for the US computer industry what the Japanese did for the US auto industry.
Following the same incomplete logic, we can conclude that Microsoft needs to buy XM in order to compete with Sirius in the satellite radio space. It must buy Merck in order to compete with Pfizer in the pharmaceutical space. It must buy Conoco Philips in order to compete with Exxon Mobil in the energy space.
Why must Microsoft become a media and adverising company? Is the PC revolution over? Has it perfected the operating system and software? Not from where I sit! Judging from the incremental progress is seems to make with each new "bold step forward", it hasn't a clue. The so-called "operating systems" it releases are about 1% operating system and 99% bells and whistles, bloatware that hogs so much system resources that my multi-core super-gigahertz system is slower than my old i386. I refuse to "upgrade" my trusty old MS Excel 95 to a phatter, slower, flakier version.
It speaks loudly about "innovation", but the OS is still DOS - a Disk Operating System - that has to be loaded from a disk drive into memory, just like it was decades ago. As a result you have to have something else to operate your system just to load the operating system, not to mention the interminable wait, the risk of hard drive crash, the hopelessly complex interplay between software and operating system that makes for a fragile environment vulnerable to corruption from external invasion, infection, and any number of other things that can go wrong. Microsoft may be the only company in the world with the market might to introduce something truly new and superior and pull it off, but instead it's getting bogged down in media and advertising.
What Microsoft needs is to regain its vision. If it fails, one fine day, somebody over in China or India will do for the US computer industry what the Japanese did for the US auto industry.
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