Tweet
Maria Sharapova Extends Her Reach
WHEN Maria Sharapova won her first grand slam title in 2004, at age 17, she made the cover of Sports Illustrated. The issue showed Ms. Sharapova at the moment she became a household name, proudly beaming on court at Wimbledon in a body-skimming white tank dress from Nike. “Star Power,” the headline read.“And do you think I knew what Sports Illustrated was?” Ms. Sharapova said recently, recalling the moment when her agent, Max Eisenbud, first showed her the magazine, expecting her to be as excited as he was. “I knew what Vogue was, but I didn’t know what Sports Illustrated was.” Ms. Sharapova, over coffee at a SoHo hotel last month, laughed at herself, saying, “When you are young, you are a little naïve.”
Expanding her reach into the unexpected, she is about to announce a new partnership with Jeff Rubin, the man who helped create Dylan’s Candy Bar in 2001 and a chain of candy shops inside F. A. O. Schwarz stores (called F. A. O. Schweetz) in the 1990s, to develop her own brand of candy and sweets. Gumballs will be shaped like tennis balls, and gummy candies will be packaged in containers shaped like tennis-ball cans, according to plans drawn up by Mr. Rubin, who hopes to have them ready in time for a rollout at the United States Open in August.
The name of her brand? Sugarpova.
Frankly I don't care what she endorses. Just stay around . . . .Expanding her reach into the unexpected, she is about to announce a new partnership with Jeff Rubin, the man who helped create Dylan’s Candy Bar in 2001 and a chain of candy shops inside F. A. O. Schwarz stores (called F. A. O. Schweetz) in the 1990s, to develop her own brand of candy and sweets. Gumballs will be shaped like tennis balls, and gummy candies will be packaged in containers shaped like tennis-ball cans, according to plans drawn up by Mr. Rubin, who hopes to have them ready in time for a rollout at the United States Open in August.
The name of her brand? Sugarpova.
Comment