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Originally posted by EJ
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http://www.alternet.org/story/146888...ican_hologram/
Ahhhh … Safely in the American national illusion, where all the world's a shopping expedition. Or a terrorist threat. No matter, as long as it is colorful and wiggles on the theater state's 400 million screens. Plug in and be lit up by the American Hologram.
This great loom of media images, and images of images, is so many layers deep that it has replaced reality. No one can remember the original imprint. If there was one. The hologram is a hermetic snow globe, a self-referential circuitry of images, and a Möbius loop from which there is no logical escape. Logic has zilch to do with what is going on. The smallest part holographically recapitulates the whole, and vice versa. No thinking required, we just cycle and recycle through an aural dimension. Not all that bad, I guess, if it were not generated by forces out to fuck every last pair of eyeballs and mind plugged into it.
For the clear-eyed citizen, there is a growing inner horror and despair in all this, with nowhere to turn but the Internet. The Net is a cyber reality, no more real than the hologram, and indeed a part of the hologram, though not quite yet absorbed and co-opted by capitalism. We take what relief we can find.
However, for the unquestioning rest, the hologram, taken in its entirety, constitutes the American collective consciousness. Awareness. It enshrouds every citizen, defining through its permeation the daily world in which we all operate. Whether we love or hate it, there is no escape. Go live in a shack in the woods. Call that escape. But everything in the outside world continues to run in accordance with the humming energy of the hologram. There is no cutting our umbilical link to the womb of this illusion, this mass hallucination. There is only getting a longer umbilical cord, closing your eyes, and pretending that what the rest of the nation does has no effect on you. We were all born and raised in that womb. We can no more divorce the neurochemistry and consciousness it shaped in us, than we can deny that we had an earthly mother and are of her tissue. Our consciousness is born of the hologram's connective neural and electrical tissue.
http://www.joebageant.com/joe/2007/0...eat-ameri.htmlThis great loom of media images, and images of images, is so many layers deep that it has replaced reality. No one can remember the original imprint. If there was one. The hologram is a hermetic snow globe, a self-referential circuitry of images, and a Möbius loop from which there is no logical escape. Logic has zilch to do with what is going on. The smallest part holographically recapitulates the whole, and vice versa. No thinking required, we just cycle and recycle through an aural dimension. Not all that bad, I guess, if it were not generated by forces out to fuck every last pair of eyeballs and mind plugged into it.
For the clear-eyed citizen, there is a growing inner horror and despair in all this, with nowhere to turn but the Internet. The Net is a cyber reality, no more real than the hologram, and indeed a part of the hologram, though not quite yet absorbed and co-opted by capitalism. We take what relief we can find.
However, for the unquestioning rest, the hologram, taken in its entirety, constitutes the American collective consciousness. Awareness. It enshrouds every citizen, defining through its permeation the daily world in which we all operate. Whether we love or hate it, there is no escape. Go live in a shack in the woods. Call that escape. But everything in the outside world continues to run in accordance with the humming energy of the hologram. There is no cutting our umbilical link to the womb of this illusion, this mass hallucination. There is only getting a longer umbilical cord, closing your eyes, and pretending that what the rest of the nation does has no effect on you. We were all born and raised in that womb. We can no more divorce the neurochemistry and consciousness it shaped in us, than we can deny that we had an earthly mother and are of her tissue. Our consciousness is born of the hologram's connective neural and electrical tissue.
In effect, the economic superstate generates a superhologram that offers only one channel, the shopping channel, and one sanctioned collective national experience in which every aspect is monetized and reduced to a consumer transaction. The economy becomes our life, our religion, and we are transfigured in its observance. In the absence of the sacred, buying becomes a spiritual act conducted in outer space via satellite bank transfers. All things are purchasable, and indeed, access to anything of value is through purchase. Even mood and consciousness, through psychopharmacology, to suppress our anxiety or enhance sexual performance, or cyberspace linkups to porn, palaver and purchasing opportunities. But most of all, the hologram generates and guides us to purchasing opportunities.
[..]
Through advertising and marketing, the hologram combs the fields of instinct and human desire, arranging our wants and fears in the direction of commodities or institutions. No longer are advertising and marketing merely propaganda, which is all but dead. Digitally mediated brain experience now works far below the crude propaganda zone of influence, deep in the swamps of the limbic brain, reengineering and reshaping the realms of subjective human experience.
Yet we are the hologram, because we created it. In a relentlessly cycling feedback loop, we create and project the hologram out of our collective national psyche. The hologram in turn manages our collective psyche by regulating our terrors, cravings and neurological passions through the production of wars, whores, politics, profits and manna. Like legions of locusts, we pray before its productive engines of commerce and under the shifting aurora borealis of the hologram's drama and spectacle. It is us. We are it. The psychology of the individual becomes irrelevant as the swarm relentlessly devours the earth.
http://www.joebageant.com/joe/2010/1...-b-so-dum.html[..]
Through advertising and marketing, the hologram combs the fields of instinct and human desire, arranging our wants and fears in the direction of commodities or institutions. No longer are advertising and marketing merely propaganda, which is all but dead. Digitally mediated brain experience now works far below the crude propaganda zone of influence, deep in the swamps of the limbic brain, reengineering and reshaping the realms of subjective human experience.
Yet we are the hologram, because we created it. In a relentlessly cycling feedback loop, we create and project the hologram out of our collective national psyche. The hologram in turn manages our collective psyche by regulating our terrors, cravings and neurological passions through the production of wars, whores, politics, profits and manna. Like legions of locusts, we pray before its productive engines of commerce and under the shifting aurora borealis of the hologram's drama and spectacle. It is us. We are it. The psychology of the individual becomes irrelevant as the swarm relentlessly devours the earth.
Two hundred years ago no one would have thought sheer volume of available facts in the digital information age would produce informed Americans. Founders of the republic, steeped in the Enlightenment as they were, and believers in an informed citizenry being vital to freedom and democracy, would be delirious with joy at the prospect. Imagine Jefferson and Franklin high on Google.
The fatal assumption was that Americans would choose to think and learn, instead of cherry picking the blogs and TV channels to reinforce their particular branded choice cultural ignorance, consumer, scientific or political, but especially political. Tom and Ben could never have guessed we would chase prepackaged spectacle, junk science, and titillating rumor such as death panels, Obama as a socialist Muslim and Biblical proof that Adam and Eve rode dinosaurs around Eden. In a nation that equates democracy with everyman's right to an opinion, no matter how ridiculous, this was probably inevitable. After all, dumb people choose dumb stuff. That's why they are called dumb.
But throw in sixty years of television's mind puddling effects, and you end up with 24 million Americans watching Bristol Palin thrashing around on Dancing with the Stars, then watch her being interviewed with all seriousness on the networks as major news. The inescapable conclusion of half of heartland America is that her mama must certainly be presidential material, even if Bristol cannot dance. It ain't a pretty picture out there in Chattanooga and Keokuk.
The other half, the liberal half, concludes that Bristol's bad dancing is part of her spawn-of-the-Devil mama's plan to take over the country, and make millions in the process, not to mention make Tina Fey and Jon Stewart richer than they already are. That's a tall order for a squirrel brained woman who recently asked a black president to "refutiate" the NAACP (though I kinda like refutiate, myself). Cultural stupidity accounts for virtually every aspect of Sarah Palin, both as a person and a political icon. Which, come to think of it, may be a pretty good reason not to "misunderstimate" her. After all, we're still talking about her in both political camps. And the woman OWNS the Huffington Post, fer Christsake. Not to mention a franchise on cultural ignorance.
The fatal assumption was that Americans would choose to think and learn, instead of cherry picking the blogs and TV channels to reinforce their particular branded choice cultural ignorance, consumer, scientific or political, but especially political. Tom and Ben could never have guessed we would chase prepackaged spectacle, junk science, and titillating rumor such as death panels, Obama as a socialist Muslim and Biblical proof that Adam and Eve rode dinosaurs around Eden. In a nation that equates democracy with everyman's right to an opinion, no matter how ridiculous, this was probably inevitable. After all, dumb people choose dumb stuff. That's why they are called dumb.
But throw in sixty years of television's mind puddling effects, and you end up with 24 million Americans watching Bristol Palin thrashing around on Dancing with the Stars, then watch her being interviewed with all seriousness on the networks as major news. The inescapable conclusion of half of heartland America is that her mama must certainly be presidential material, even if Bristol cannot dance. It ain't a pretty picture out there in Chattanooga and Keokuk.
The other half, the liberal half, concludes that Bristol's bad dancing is part of her spawn-of-the-Devil mama's plan to take over the country, and make millions in the process, not to mention make Tina Fey and Jon Stewart richer than they already are. That's a tall order for a squirrel brained woman who recently asked a black president to "refutiate" the NAACP (though I kinda like refutiate, myself). Cultural stupidity accounts for virtually every aspect of Sarah Palin, both as a person and a political icon. Which, come to think of it, may be a pretty good reason not to "misunderstimate" her. After all, we're still talking about her in both political camps. And the woman OWNS the Huffington Post, fer Christsake. Not to mention a franchise on cultural ignorance.
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