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In the decades I've been a self-employed small businessman optimism among my peers during recessionary times is both a certainty and a necessity. It can be a fine line between staying the course to your economic niche's possible recovery and bullshitting yourself into fiscal oblivion.
Recession Challenges Small Businesses
By THE NEW YORK TIMES
A butcher and a restaurant owner receive breaks on their rent as their sales continue to dwindle. A bicycle maker shifts to building more food vending carts to sell to people who have lost their jobs. To combat a post-holiday drop in bookings, a tour operator hires a manager of online marketing.
For a group of small businesses The New York Times has been tracking since October, the persistent recession keeps presenting new challenges. But on the brink of spring, a more hopeful tone was repeatedly struck in recent interviews conducted by Patrick McGeehan, Brent McDonald and Erik Olsen. (One of the businesses, a Saab auto dealer in Rochelle Park, N.J., declined to participate this month.)
http://www.nytimes.com/2009/03/22/nyregion/22small.html
For a group of small businesses The New York Times has been tracking since October, the persistent recession keeps presenting new challenges. But on the brink of spring, a more hopeful tone was repeatedly struck in recent interviews conducted by Patrick McGeehan, Brent McDonald and Erik Olsen. (One of the businesses, a Saab auto dealer in Rochelle Park, N.J., declined to participate this month.)
http://www.nytimes.com/2009/03/22/nyregion/22small.html
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