“Corporations have played a bigger role in the last 10, 20 years, so sports have become more susceptible to their ups and downs,” said David Carter, a professor of sports business at the University of Southern California. “Before this, it was all about catering to the fans and making sure the turnstiles were clicking.”
http://www.nytimes.com/2009/03/22/sp...tml?ref=sports
http://www.nytimes.com/2009/03/22/sp...tml?ref=sports
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