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Renewed Consumer Interest Drives Surge in Coupon Use

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  • Renewed Consumer Interest Drives Surge in Coupon Use

    Coupons are back. But for how long will there be a Sunday newspaper to insert them in for delivery to households?

    http://www.risnews.com/ME2/dirmod.as...18D8FF3BC8CA20

    While the first three quarters of the year saw redemption dip slightly, coupon redemption surged up by nearly 10% in the fourth quarter, compared to Q4 2007. That increase came in November and December which both saw double digit redemption growth. A double-digit increase in the use of food coupons primarily drove the jump in redemption, although non-food coupon redemption also rose by nearly 10%.

    The increase in use also accompanied an unprecedented shift in the channels in which consumers used coupons.

    Coupons redeemed in mass merchandisers now account for nearly 19% of all coupons redeemed while conventional supermarkets now account for less than 64% of coupon redemption.

    Entering the new year, consumers continue to show interest in a deal by redeeming over 9% more coupons in January '09 than they did in January '08.
    Last edited by Slimprofits; March 18, 2009, 12:01 AM.
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