Coupons are back. But for how long will there be a Sunday newspaper to insert them in for delivery to households?
http://www.risnews.com/ME2/dirmod.as...18D8FF3BC8CA20
While the first three quarters of the year saw redemption dip slightly, coupon redemption surged up by nearly 10% in the fourth quarter, compared to Q4 2007. That increase came in November and December which both saw double digit redemption growth. A double-digit increase in the use of food coupons primarily drove the jump in redemption, although non-food coupon redemption also rose by nearly 10%.
The increase in use also accompanied an unprecedented shift in the channels in which consumers used coupons.
Coupons redeemed in mass merchandisers now account for nearly 19% of all coupons redeemed while conventional supermarkets now account for less than 64% of coupon redemption.
Entering the new year, consumers continue to show interest in a deal by redeeming over 9% more coupons in January '09 than they did in January '08.
http://www.risnews.com/ME2/dirmod.as...18D8FF3BC8CA20
While the first three quarters of the year saw redemption dip slightly, coupon redemption surged up by nearly 10% in the fourth quarter, compared to Q4 2007. That increase came in November and December which both saw double digit redemption growth. A double-digit increase in the use of food coupons primarily drove the jump in redemption, although non-food coupon redemption also rose by nearly 10%.
The increase in use also accompanied an unprecedented shift in the channels in which consumers used coupons.
Coupons redeemed in mass merchandisers now account for nearly 19% of all coupons redeemed while conventional supermarkets now account for less than 64% of coupon redemption.
Entering the new year, consumers continue to show interest in a deal by redeeming over 9% more coupons in January '09 than they did in January '08.