Re: Fifth currency- How about the iTulip Universal Currency Unit?
I don't think so.
One oz of silver or gold in a lump is one thing. Fine as a store of value [provided you are certain it actually contains one oz], but useless as a medium for transactions...the other purpose of a currency. A coin containing an oz of silver or gold, struck by an entity in which there is broad based confidence, can facilitate its use for transactions since counterparties [merchants] do not need to be concerned about the value/metal content. Folding currency, issued by an entity in which there is broad based confidence that it will exchange the paper for the metal on demand, is again more useful for transactions than a lump of silver.
There is real value in the "brand".
It's when the brand is compromised that things head downhill. The bonar being exhibit one. Ford's "Quality is Job One", another example. Hollow promises, living off past reputation, rarely lasts very long before the customer figures out they are being had...
Originally posted by renewable
View Post
I don't think so.
One oz of silver or gold in a lump is one thing. Fine as a store of value [provided you are certain it actually contains one oz], but useless as a medium for transactions...the other purpose of a currency. A coin containing an oz of silver or gold, struck by an entity in which there is broad based confidence, can facilitate its use for transactions since counterparties [merchants] do not need to be concerned about the value/metal content. Folding currency, issued by an entity in which there is broad based confidence that it will exchange the paper for the metal on demand, is again more useful for transactions than a lump of silver.
There is real value in the "brand".
It's when the brand is compromised that things head downhill. The bonar being exhibit one. Ford's "Quality is Job One", another example. Hollow promises, living off past reputation, rarely lasts very long before the customer figures out they are being had...
Comment