Re: How the Economic Crisis/Recession has Affected Your Job and Your Employer
As an avid F1 fan from the 1970s, I think you've hit the nail on the head. Probably more so than any other motorsport, F1 has evolved from a technology proving ground and marketing platform for companies like Alfa Romeo and Lotus, to not much more than a bling-filled celebrity circus. Almost none of the people that attend the races know anything about the cars, and when I hosted a couple of avid motorsports fan biz associates to the Bahrain GP last April, it did not escape our attention that very few of the people around us even bothered to follow the race.
I hope that Honda will use part of the money saved to increase it's presence and sponsorship of more local racing.
Originally posted by BiscayneSunrise
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I hope that Honda will use part of the money saved to increase it's presence and sponsorship of more local racing.
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