Interesting thing is happening right now with a lot of econ data. It's getting more polarized than ever along with politics. I mean, partisans always estimate the economy (and consumer confidence) as being better when a Pres from their party is in office. And Republicans have always been about 10 points more positive about the economy than Democrats on average.
But take a look at consumer confidence today broken down by political party. Right now the spread is about 30 points--as big as it has ever been. Republican consumer confidence is the highest in history. Democrat consumer confidence is unchanged since 2014. Got a whiff of this in the W. Bush years. It's just nuts this time around.
Only point is, when the top line Consumer Confidence numbers are released and talked about publicly, it hides this fact. Republicans are more amped about the economy than ever in American history. More than at the peak of the dot com bubble. More than at the peak of the housing bubble. Democrats see it slightly more middling. Nowhere near as high as the peak of the dot com bubble.
Honestly think the spread's big enough you could use it in sales now. As in, two salesmen selling some consumer product, all else being equal, if one just crosschecks leads with the voter data file and calls the Republicans first, he'll probably considerably outsell the one calling at random at this point.
But take a look at consumer confidence today broken down by political party. Right now the spread is about 30 points--as big as it has ever been. Republican consumer confidence is the highest in history. Democrat consumer confidence is unchanged since 2014. Got a whiff of this in the W. Bush years. It's just nuts this time around.
Only point is, when the top line Consumer Confidence numbers are released and talked about publicly, it hides this fact. Republicans are more amped about the economy than ever in American history. More than at the peak of the dot com bubble. More than at the peak of the housing bubble. Democrats see it slightly more middling. Nowhere near as high as the peak of the dot com bubble.
Honestly think the spread's big enough you could use it in sales now. As in, two salesmen selling some consumer product, all else being equal, if one just crosschecks leads with the voter data file and calls the Republicans first, he'll probably considerably outsell the one calling at random at this point.
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