New McDonald's television commercial "The Dollar is Down"

[Slimprofits]

Have you all seen this? I saw it on the TBS network this evening for the first time.

The scene is an office with an open cubicles. A black man approaches a white woman and white man standing and sitting, respectively, within one of the cubes.

Black man: The dollar is down again.
White man: Uh, it's brutal.
White woman: I know, its feeble.
BM: It's dropping like a lead balloon.
WM: Tanking............
WW: It's in free-fall.
BM: It's just pathetic.
A second white man approaches the cubicle with a McDonalds burger in hand and places a McDonalds bag on the cube edge.
WM1: Hey big guy, what do you got there fella?
BM: Did I say weak?
WM1: The dollar is looking strong.
BM: The dollar is looking gooood.
WW: Very good.





Weak Dollar Boosts McDonald's 3Q Profits - October 19, 2007

Quote:

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The Oak Brook, Ill.-based company reported earnings Friday that were in keeping with preliminary results released last week, posting an impressive $1.07 billion in net income.

[..]

"Our business is strong around the world," President and Chief Operating Officer Ralph Alvarez said on a conference call.

[..]

Carl Sibilski, managing director of Chicago-based Oyster Capital Management, said McDonald's is doing a good job selling products that people want. But he said its surge may be exaggerated by all the help it's getting from the weak dollar.

"Foreign currency benefits are making McDonald's results seem better than they probably should," he said. "It's not nearly as rapid growth as it appears in dollar terms."

[..]

Net income for the July-through-September period amounted to 89 cents per share, up from $843.3 million, or 68 cents per share, in the third quarter of 2006. Aside from an after-tax gain of 6 cents per share from the sale of its Boston Market franchise, earnings were 83 cents, matching the expectations of analysts surveyed by Thomson Financial based on McDonald's early numbers on Oct. 12.

Revenue was $5.9 billion, up from $5.5 billion a year ago. Same-store sales, which the company announced previously, rose for a seventh straight quarter. The 6.9 percent gain was led by an 11.4 percent increase in its Asia/Pacific, Middle East and Africa division, the highest in 10 years.

McDonald's shares dropped 37 cents to close at $56.35 Friday, just off last week's all-time high of $57.53.

---

[FRED]

Re: New McDonald's television commercial "The Dollar is Down"

Have you all seen this? I saw it on the TBS network this evening for the first time.

The scene is an office with an open cubicles. A black man approaches a white woman and white man standing and sitting, respectively, within one of the cubes.

Black man: The dollar is down again.
White man: Uh, it's brutal.
White woman: I know, its feeble.
BM: It's dropping like a lead balloon.
WM: Tanking............
WW: It's in free-fall.
BM: It's just pathetic.
A second white man approaches the cubicle with a McDonalds burger in hand and places a McDonalds bag on the cube edge.
WM1: Hey big guy, what do you got there fella?
BM: Did I say weak?
WM1: The dollar is looking strong.
BM: The dollar is looking gooood.
WW: Very good.





Weak Dollar Boosts McDonald's 3Q Profits - October 19, 2007

Quote:

---

The Oak Brook, Ill.-based company reported earnings Friday that were in keeping with preliminary results released last week, posting an impressive $1.07 billion in net income.

[..]

"Our business is strong around the world," President and Chief Operating Officer Ralph Alvarez said on a conference call.

[..]

Carl Sibilski, managing director of Chicago-based Oyster Capital Management, said McDonald's is doing a good job selling products that people want. But he said its surge may be exaggerated by all the help it's getting from the weak dollar.

"Foreign currency benefits are making McDonald's results seem better than they probably should," he said. "It's not nearly as rapid growth as it appears in dollar terms."

[..]

Net income for the July-through-September period amounted to 89 cents per share, up from $843.3 million, or 68 cents per share, in the third quarter of 2006. Aside from an after-tax gain of 6 cents per share from the sale of its Boston Market franchise, earnings were 83 cents, matching the expectations of analysts surveyed by Thomson Financial based on McDonald's early numbers on Oct. 12.

Revenue was $5.9 billion, up from $5.5 billion a year ago. Same-store sales, which the company announced previously, rose for a seventh straight quarter. The 6.9 percent gain was led by an 11.4 percent increase in its Asia/Pacific, Middle East and Africa division, the highest in 10 years.

McDonald's shares dropped 37 cents to close at $56.35 Friday, just off last week's all-time high of $57.53.

---

There are winners and losers in any government manipulated market. Winners: Exporters, businesses servicing the tourist trade, speculators in dollar price sensitive commodities. Losers: everyone else.

[jimmygu3]

Re: New McDonald's television commercial "The Dollar is Down"

There are winners and losers in any government manipulated market. Winners: Exporters, businesses servicing the tourist trade, speculators in dollar price sensitive commodities. Losers: everyone else.

Is it farm subsidies that keep fast food so cheap? As I remember, prices peaked back in the late '80s when it cost over $5 to eat a typical McDonald's combo meal. Now you can get a Big Mac, a bushel of fries and a hectoliter of coke for under $4. How is that?

[c1ue]

Re: New McDonald's television commercial "The Dollar is Down"

Is it farm subsidies that keep fast food so cheap? As I remember, prices peaked back in the late '80s when it cost over $5 to eat a typical McDonald's combo meal. Now you can get a Big Mac, a bushel of fries and a hectoliter of coke for under $4. How is that?

I'm specifically NOT talking about MCD, for those lawyers out there...

But an example from Russia: my mother in law once was soaking some round steak she'd just bought.

The color was an uncanny bright red - more orange than hemoglobin colored.

As it turned out - and as she well knew - the meat was artificially colored to make it seem more fresh.

Just as in China, some companies stuff cardboard into their dumplings, so the ground beef in this country increasingly is composed of non-beef components.

The bun - as you may have noticed - also has shrunk to amazing levels.

I don't eat MCD much, but I have noticed the one time I ate there last year that the quarter pounder bun is now almost exactly the size of the hamburger bun in Japan.

As for potatoes and Coke - those two components of the set cost so little to begin with that the relative increases in price are irrelevant.

[jimmygu3]

Re: New McDonald's television commercial "The Dollar is Down"

I'm specifically NOT talking about MCD, for those lawyers out there...

But an example from Russia: my mother in law once was soaking some round steak she'd just bought.

The color was an uncanny bright red - more orange than hemoglobin colored.

As it turned out - and as she well knew - the meat was artificially colored to make it seem more fresh.

Just as in China, some companies stuff cardboard into their dumplings, so the ground beef in this country increasingly is composed of non-beef components.

The bun - as you may have noticed - also has shrunk to amazing levels.

I don't eat MCD much, but I have noticed the one time I ate there last year that the quarter pounder bun is now almost exactly the size of the hamburger bun in Japan.

As for potatoes and Coke - those two components of the set cost so little to begin with that the relative increases in price are irrelevant.

For the record, I don't eat at McDonalds, but I believe they still claim "100% pure beef". I have heard of other places putting synthetic fillers in their taco meat...