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Tom Wheeler Tries To Rewrite Internet History

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  • Tom Wheeler Tries To Rewrite Internet History

    Tom Wheeler Tries to Rewrite Internet History
    By Bret Swanson

    In an effort to justify its aggressive new regulation of the Internet, the Federal Communications Commission is rewriting history. Intrusive oversight of the digital economy is actually good for investment and innovation, says FCC Chairman Tom Wheeler. "Wireline DSL was regulated as a common-carrier service from the late-1990s until 2005," Wheeler argued at a recent Broadband Communities Summit in Austin, Texas. "Interestingly in this period, under the old heavy-touch approach to Title II, our nation saw the highest levels of broadband infrastructure investment ever."

    Mr. Wheeler's analysis, however, is like arguing that housing policy and monetary policy between 2002 and 2007 were superb because we built so many new homes. His analysis would fail to mention the housing crash, the financial panic, and the Great Recession, which arrived just months later and whose catastrophic effects lasted several years.

    In fact, the FCC's brief experiment applying Title II regulation to emerging broadband services contributed to the spectacular crash of the tech and telecom sectors in 2000-01. Only when Title II was shelved did the broadband and Web industries rationalize and begin their now-uninterrupted ascent.

    In the mid-90s, the Internet idea sparked the world's imagination. Netscape invented the Web browser, people were dialing into AOL, email was spreading like wild, and the Clinton Administration, to its credit, privatized NSFnet, a major component of the Internet. In 1996, hoping to free the nation's communications networks from the old telephone rules, Congress passed the Telecom Act. Yahoo!, Amazon, and a thousand other dot-coms launched businesses to exploit the promise of big bandwidth from emerging broadband networks.

    Amid the excitement, however, the FCC was already undermining the revolution. Although Congress hoped to promote competition chiefly through deregulation, FCC Chairman Reed Hundt set up an elaborate scheme of mandated sharing and price controls on telecom networks. He encouraged Wall Street and Silicon Valley to fund hundreds of competitive local exchange carriers (CLECs), who would lease and resell the networks of incumbents.

    The scheme didn't work. It was a boon to telecom lawyers but discouraged investment in the telecom version of broadband, called digital subscriber line (DSL). Most of the actual investment flowed to unregulated portions of the network - long-haul Internet links, ISPs, and cable broadband.

    In 1999 and 2000 alone, network firms worldwide laid 150 million kilometers of optical fiber, enough to stretch to the Sun. In the U.S., between 1999 and 2001, firms like Level 3, Williams, Global Crossing, 360Networks, Sprint, AT&T, and others spent an astounding $125 billion on the long-haul fiber networks that are still today the foundation of the Internet. It was a one-time big dig, when firms dug trenches along railroad lines, built new conduits, and laid cables, each containing dozens of strands of optical fiber. In those three years, these mostly unregulated long-haul routes and metropolitan rings accounted for 43% of "broadband investment."

    The mismatch between over-investment in unregulated long-haul routes and underinvestment in hyper-regulated last-mile DSL resulted, temporarily, in a "fiber glut."

    After these multiple nationwide networks were built, however, long-haul investment came back to earth. According to Will Rinehart of the American Action Forum, by 2005 long-haul investment was 27% lower than it had been in 1996. Investment by the telecom firms was 9% lower than in 1996, and yet annual investment in unregulated cable broadband was 82% higher than in 1996. Hal Singer of the Progressive Policy Institute found, conservatively, that during the period in question Title II depressed telecom investment compared to cable investment.

    A rough estimate is that just 20% of the investment during the first Internet boom was subject to Title II - a far cry from the story Mr. Wheeler has been telling. And even that 20% was under protest: lawsuits were flying left and right.

    Many in Washington wanted to apply the same Title II rules to cable broadband. But Mr. Hundt's successor at the FCC, William Kennard, resisted the temptation. "I don't want to dump the whole morass of Title II regulation on the cable pipe," Kennard insisted at the time. "In a market developing at these speeds, the FCC must follow a piece of advice as old as Western Civilization itself: first, do no harm. Call it a high-tech Hippocratic Oath."

    In 1998, the Clinton FCC's own "Stevens Report" reiterated the importance of segregating modern information services, like Internet access, from older and "mutually exclusive" telephone services. In the years ahead, the differential regulatory treatment resulted in a significant gap, as cable broadband leaped ahead of telecom DSL in coverage, subscriptions, and speeds.

    Today's most passionate advocates of Title II contradict themselves. They claim cable has been so successful that it has a monopoly on fast broadband connectivity. Monopoly is far too strong a word - most Americans have three or more options - but it's true that cable broadband's uninterrupted standing as an unregulated information service encouraged the investment that now delivers fast Internet to 90 percent of the nation.

    The headline presumption that the '96 Act would deregulate the whole communications sector helped fuel both real investment and the millennial mania in technology stocks. When the FCC's bureaucratic implementation proved heavy-handed, however, the market imploded. Several hundred telecom carriers and equipment firms went bankrupt, and many others were snapped up for pennies on the dollar. By 2002, according to one study, "investors were placing a value of $4 billion on assets booked by CLEC managers in the previous five years at a value of $65 billion."

    (This is no mere after-the-fact analysis. Many of us criticized the FCC's zealous regulation at the time [one][two][three]. In one of many contemporaneous eulogies for the industry, Peter Huber in 2003 documented the policy errors that led to the crash.)

    As the sector was melting down, however, the courts were finding many of the Title II sharing requirements and price controls unlawful, and the FCC came to realize its mistakes. Between 2002 and 2005 the FCC freed DSL and fiber-to-the-home, thus harmonizing telecom broadband with cable broadband, wireless broadband, and the rest of the Internet. Soon, Verizon began deploying its FiOS fiber optic network, AT&T built U-verse, cable upgraded to Docsis 3.0, and 3G and then 4G wireless data took off, delivering today's bounty of Web video, social networks, cloud computing, and apps.

    Each moment in history is unique. No analysis is dispositive. Yet Mr. Wheeler cannot argue that Title II was a success in the brief time it applied to one sliver of the nascent broadband world. Where it did apply, it depressed (or misdirected) investment and precipitated a crash. When it was banished, the U.S. information economy enjoyed unprecedented growth and innovation.

    The FCC claims that its new rules are a restrained version of Title II. But in many ways, they are more expansive. The agency has arbitrarily declared all IP addresses to be part of the heavily regulated public switched telephone network (PSTN). And under the broad, new "Internet conduct standard," the FCC reserves the right to bar any behavior it doesn't like. Already, sponsored data plans from Facebook, Pandora, and Spotify, which resemble the previous era's toll-free 800 phone calls, are under regulatory suspicion. In this way, the FCC is reaching well beyond the disastrous Title II of the 1990s, which only applied to telecom firms. The new Title II targets Silicon Valley and, via the purposely vague conduct standard and the redefinition of IP addresses, anyone who touches the Internet.

    As Bob Metcalfe, the inventor of Ethernet reminds us, under Title II, the telephone of 1984 looked very similar to one from 1934. Information services, on the other hand - broadband, the Internet, iPhones - have enjoyed more rapid innovation than perhaps any technology in history. That's the lesson Mr. Wheeler should be promoting.

    Of additional interest:

    http://www.computerworld.com/article...html?nsdr=true

  • #2
    Re: Tom Wheeler Tries To Rewrite Internet History

    Bret Swanson has been shilling for telecom monopolies forever. He claims “The US leads the world in broadband,” but all of Asia is laughing at him. A gigabyte of data from Verizon on my recent visit was 12.00 dollars. First I had to buy a hotspot. 320.00 dollars from Verizon, or 28.00 dollars on ebay. A gigabyte in Thailand is 2.00 dollars.

    Wait time for a new connection from Charter Internet cable was 7 weeks this April. Installation and cancellation fees were exorbitant. They are virtually unreachable by phone or chat.

    Mr. Swanson always cherry picks by comparing the US to Europe. I challenge him to get on a plane and land in Chiang Mai, where while you are standing around waiting for the luggage conveyor belt to start up, some young guy or gal will offer to install a free sim card in your phone with 5 dollars worth of calling time. Then he can fly on to Singapore where there are banks of free computers and where the phones on the walls don’t accept coins or credit cards, because they too are free.

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    • #3
      Re: Tom Wheeler Tries To Rewrite Internet History

      Originally posted by Thailandnotes View Post
      Bret Swanson has been shilling for telecom monopolies forever. He claims “The US leads the world in broadband,” but all of Asia is laughing at him. A gigabyte of data from Verizon on my recent visit was 12.00 dollars. First I had to buy a hotspot. 320.00 dollars from Verizon, or 28.00 dollars on ebay. A gigabyte in Thailand is 2.00 dollars.

      Wait time for a new connection from Charter Internet cable was 7 weeks this April. Installation and cancellation fees were exorbitant. They are virtually unreachable by phone or chat.

      Mr. Swanson always cherry picks by comparing the US to Europe. I challenge him to get on a plane and land in Chiang Mai, where while you are standing around waiting for the luggage conveyor belt to start up, some young guy or gal will offer to install a free sim card in your phone with 5 dollars worth of calling time. Then he can fly on to Singapore where there are banks of free computers and where the phones on the walls don’t accept coins or credit cards, because they too are free.
      Seriously. Net neutrality is about making a level playing field for everyone and every company on the web. Wheeler was forced into action by unprecedented public demand and public comment levels at the FCC asking for it, because Verizon and Comcast were planning on running a protection racket: ie, make a fast lane and a slow lane and force online companies to pay them to get in the fast lane, or else lose business to someone who does. They could also use the fast-lane, slow-lane nonsense to cripple competing media companies like Netflix and force people back to cable with this monopoly rent strong-arm pay-for-the fast-lane tactic. Worse than that, Verizon and Comcast were arguing that they should have the right to decide which content internet users could see or not see. They could simply block access to http://www.comcastsucks.org, for instance, and make it look like the site doesn't even exist.

      In the end of the day, all those new costs would be passed onto consumers. Everything you do online would go up in price. So consumers demanded the FCC should regulate internet service providers and prevent them from making fast-lanes and slow-lanes. That's net neutrality. That's all they wanted. And the people got what they want, for once, although it wasn't for lack of trying, since Wheeler had to be dragged along kicking and screaming. Here's a pretty good CNet article on it. They're pretty neutral over there, I think.

      But in the end of the day, I don't know why any consumer in America should be defending "the liberty" of Internet Service Providers to charge an unlimited amount of money, shake down online businesses in protection rackets, make new crippling slow lanes to punish small businesses that can't afford protection money, and control which speech internet users are allowed to see and write.

      Comment


      • #4
        Re: Tom Wheeler Tries To Rewrite Internet History

        But in the end of the day, I don't know why any consumer in America should be defending "the liberty" of Internet Service Providers to charge an unlimited amount of money, shake down online businesses in protection rackets, make new crippling slow lanes to punish small businesses that can't afford protection money, and control which speech internet users are allowed to see and write.
        Comes from the same playbook that "let the market decide" actually means let the monopolies decide. Sounds sooo much better.

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        • #5
          Re: Tom Wheeler Tries To Rewrite Internet History

          Originally posted by dcarrigg View Post
          I don't know why any consumer in America should be defending "the liberty" of Internet Service Providers to charge an unlimited amount of money, shake down online businesses in protection rackets, make new crippling slow lanes to punish small businesses that can't afford protection money, and control which speech internet users are allowed to see and write.
          Google agrees with you (and even funded/drove much of the viral consumer backlash efforts). They agree 100%, except in search, where parallel behaviors are constitutionally protected free speech rights.

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          • #6
            Re: Tom Wheeler Tries To Rewrite Internet History

            Originally posted by seobook View Post
            Google agrees with you (and even funded/drove much of the viral consumer backlash efforts). They agree 100%, except in search, where parallel behaviors are constitutionally protected free speech rights.
            Like I said before, I'm no Google cheerleader either. Two wrongs don't make a right. I highly doubt that Google, Verizon, Comcast, or any other giant operation that exists solely to enrich and empower a few actually cares one single iota about middle class peoples' wealth, wellbeing, rights or liberties.

            But the slow lane was a terrible idea. And getting back to turf I'm a bit more personally familiar with, imagine the electric company analogue. They could literally drop a smart meter on your house and force you to use only their affiliated brand appliances or pay a higher price for electricity with non-affiliate appliances. Of course, we regulate that stuff and don't allow them to. Now, maybe the folks at Kenmore are happy about that, and maybe they're screwing you some other way. But it doesn't mean that the affiliate-tier pricing scheme in an unregulated natural monopoly is a positive situation for consumers...

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            • #7
              Re: Tom Wheeler Tries To Rewrite Internet History

              Unless I’m shopping for a particular thing like a welding clamp, I find search engines becoming more and more worthless. I know there is great stuff out there, but I can’t get there using Google or Bing. It takes a hot tip or word-of-mouth. Searching for Thai recipes turns up none of the great websites I go to. Searching for the art of Saul Steinberg misses some of the best places to view his work. Every search has been monetized even the ones that have no monetary value except to serve you adds. It’s like the merging of news and entertainment. Research and shopping are merging. It’s as if Trip Advisor had been assigned to rewrite the World Book Encyclopedia.

              Comment


              • #8
                Re: Tom Wheeler Tries To Rewrite Internet History

                Originally posted by Thailandnotes View Post
                Unless I’m shopping for a particular thing like a welding clamp, I find search engines becoming more and more worthless. I know there is great stuff out there, but I can’t get there using Google or Bing. It takes a hot tip or word-of-mouth. Searching for Thai recipes turns up none of the great websites I go to. Searching for the art of Saul Steinberg misses some of the best places to view his work. Every search has been monetized even the ones that have no monetary value except to serve you adds. It’s like the merging of news and entertainment. Research and shopping are merging. It’s as if Trip Advisor had been assigned to rewrite the World Book Encyclopedia.
                There are a lot of layers going on in this ...
                • more & larger ad units with a wide array of ad extensions (sitelinks, ratings, reviews, location, click to call, etc.)
                • paid vertical search results (shopping search, hotel search, many financial categories, etc.)
                • search engines may mutate the query to answer what they think you are searching for rather than what you searched for (eg: motor may become engine, etc.)
                  • where a search query is about a historic issue related to a well known company like Amazon or Apple or Google or such, it can be quite hard to find some of the independent sites because Google may presume the inclusion of the term Amazon or Apple or Google is an indication of a navigational intent

                • after Google funded eHow & got tons of negative press in the lead up to the Demand Media IPO (who would have thunk journalists hated the idea of quick generated low paid content in bulk) they decided to shift away from many of the classical relevancy signals & place more weight on some signals aligned with brand awareness
                  • smaller independent sites which relied heavily on link anchor text had a good chance of long-lasting manual or automated penalties for anchor text manipulation
                    • these penalties may last 6 months or multiple years
                    • the fear of some penalties might cause many unpenalized webmasters to become so conservative in their marketing that they are utterly ineffective
                    • the shift toward counting against rather than discounting gave rise to negative SEO, where competitors would build loads of trashy/spammy links for their competitors to get them torched by Google
                    • in many cases other relevancy signal shifts (outside link-based penalties) caused smaller sites to drop in rankings, and then further penalize themselves by presuming the issue is link related and then spending money to have their links removed

                  • businesses which are too niche specific & lack the scale needed to invest heavily in brand awareness generally have weaker aggregate engagement metrics
                    • this is part of why sites like eHow were torched by algorithms like Panda
                    • but if you look closely, many big media companies are ranking great using the same (writers, content, business model, etc.) as was used on eHow, except the content is hosted on the trusted brand domains.

                  • at the same time Google is trying to lift barrier to entry costs on thinner content, some trusted publishers are using algorithms from Automated Insights or Narrative Science to generate content & Google is scraping content from third party sites to power answer boxes at the top of the search results
                  • many niche players have been either defunded and/or emotionally burned out by the roller coaster.

                • another huge factor on the economic front is the shift to mobile devices.
                  • while ad networks like Google or Facebook can aggressively monetize the user experience on mobile, other big publishers like the New York Times are struggling to do so. niche publishers which have ads priced more on direct ROI than on brand ad CPMs are struggling even more.
                  • search sessions are getting shorter & shallower as mobile comes to represent a larger share of search volume
                  • as more web traffic is driven by social networks on mobile, that combined with the smaller screen sizes on mobile and selection bias in the content people engage with ends up creating confirmation bias toward widely understood truths and less exposure for more complex, in-depth & blurrier content


                I think part of a big driver on the above sorts of trends was the financial crisis. when that happened a lot of advertisers who advertise based on direct measured ROI lowered their bids as consumers receded from economic activity. Google's revenue growth rate slowed to nothing & their stock price crashed. pre-approved brand ad budgets saved the day & shifted Google's focus away from serving user intent to delivering brand. many ROI-based advertisers are moving away from the Google platform as Google increasingly moves into the lower quality traffic realms (misclicks on Android devices, broadening out exact match ad targeting, banner ads inside flash games for kids, slideshow content with the next button barely visible and AdSense banners near the pictures with a huge arrow in them, YouTube video ad autoplays with video playing on an automated loop, etc.)

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