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  • Andy Xie


    The Yellow River is reached when people realize that they are being brainwashed to accepting a worsening living standard. (or will it be the Red River, hombre?)

    The Long Goodbye

    By Andy Xie

    The recent tumbling of Internet and biotech stocks may indicate that the speculation in such stocks has peaked. But, unlike in 2000, the bursting will occur in slow motion. The financial market structure has radically changed in the past 15 years. Too many money managers have a one-sided incentive to long such stocks.

    The global financial system has experienced one bubble after another because major central banks have kept monetary policy loose. Prolonged loose monetary policy has made the financial system extraordinary large relative to the real economy. This change forces central banks to respond to negative shocks, like the bursting of a bubble, from the financial system. Such responses make the financial system even bigger. This vicious cycle explains why speculation has become such a powerful force.

    A bubble cannot expand forever, even in an environment of loose monetary policy. The balance between fear and greed can tip over when the price of an asset becomes too high, like Internet stocks now relative to the average. The subsequent deflating bubble, in a continuing environment of loose money, just shifts air into other assets.

    The talk of monetary tightening in the United States or China will not be followed up with strong enough actions. Real interest rates will remain negative until another crisis, like high inflation or hyperinflation or political crisis, force the hand.

    Gold is the safe asset in today's environment. As paper currencies lose credibility, the demand for gold will surge. The alternative digital currencies are fool's good, really scams to take advantage of people's fear over the potential collapse of paper currencies.

    One More Bubble Peaks

    Internet stocks have been skyrocketing in a subdued economic environment. The propaganda is that such companies have fast growth despite sluggish economies. The problem is that any growth story is limited by how big the economy is.

    Internet businesses usually redistribute revenues from existing businesses. Advertising supports most Net companies. The total advertising dollar amount is a stable share in an economy. Even if Internet companies take the whole pie, their revenues cannot exceed that limit. But, in the early days of increasing market shares, they can register 50 percent to 100 percent annual growth. If one extrapolates over a few years, they are worth huge amounts. That story is fiction if one looks at the ultimate constraint.

    For example, Facebook trades at 100 times earnings and US$ 150 billion in market capitalization. No company grows forever. When it stagnates, its stock can trade at 10 times earnings. Hence, Facebook needs to increase its profit 10 times to justify its current stock price. How many media companies make US$ 15 billion in advertising today? Zero.

    E-commerce is another focus of speculation. Its business model is taking the market shares away from the traditional distribution channels. Again, the profit for distribution is limited by the size of the market and competition. One cannot extrapolate the growth rate of a business in its early days.

    Crime and Little Punishment

    Financial markets are supposed to allocate capital efficiently. Financial institutions are rewarded for doing this job. If the real economy achieves capital income of 20 percent of GDP, financial institutions could charge 20 percent of that or 4 percent of GDP in value added. And 40 percent of that or 1.6 percent of GDP could be profit for them. Valued at 10 to 15 times earnings, financial institutions should be worth 16 to 24 percent of GDP.

    Bubble formation has been a feature of finance throughout history. The above analysis counters the driving force in finance – making more and more money. Bubble formation reflects the contradiction between this desire and reality. In theory, a bubble is a market mistake and should occur infrequently.

    Two changes in the past 15 years have made bubble formation a constant feature of financial markets around the world. The inefficiencies in capital allocation and income redistribution to finance are the main reason for today's sluggish global economy.

    At the macro level, globalization has made inflation slow to emerge, as multinational companies can shift production around the world in response to cost pressure. This force has given central banks more room in increasing money supply without facing the inflation consequences for years. Hence, central banks around the world have become more active in response to economic fluctuations. The consequence is a rising ratio of money supply or credit to GDP. By definition, this means a bigger and bigger financial system, which needs more and more income to survive.

    The real economy, as the previous analysis indicates, can only bear so much. Bubble formation has become central to supporting a bloated financial system. A large and bubbly financial system is unstable. Its periodic collapse brings down the economy, which triggers more monetary stimulus. Hence, constant monetary stimulus and an ever-expanding and bubbly financial system have formed a vicious cycle.
    At the micro level, more and more financial institutions and products have risen to game the system. When the financial system is so large, gaming the system is the only way to achieve consistent and high profitability. This is why financial scandals occur so frequently nowadays. The recurrent financial scandals continue because their perpetrators are punished lightly.

    Financial crimes and misdemeanors, especially in capital markets, seem to lack victims that would ramp up emotion against such deeds. Flash trading, for example, is the latest scandal. It involves some entity that comes in between buyers and sellers in the capital markets and tries to be faster than either to arbitrage the bid-offer differences. This strategy involves making a little from each trade and doing it billions of times. While the total amount involved is large, no individual seems to have lost much. The victim is the public. However, no single individual will spend money and effort to stop it. Hence, such a practice can last a long time. The current uproar may stop flash trading. However, something else will emerge to replace it.

    Perception, Not Substance

    Flash trading is small in the overall scheme of money printing and bubble making. The United States' non-financial sector credit is 2.6 times GDP, and China's is 2.0 in the official system and an additional o.3 to 0.4 in the gray market. When the interest rate is artificially kept low by one percentage point, all in the name of stabilizing financial markets or stimulating the economy, 24 percent of GDP in income, more than all the income for capital in a normal economy, is transferred from savers to someone else. This is the juice for financial crimes and misdemeanors.

    The sustained and large redistribution of income from the real economy to a speculative financial economy is literally bleeding the global economy dry. The catchphrase today in the same circle of financial policymakers who brought us the financial crisis of 2008 is that "low inflation" is bad for the global economy. It is essentially an argument for looser monetary policy after five years of a very loose one.

    I have argued (1) that inflation is not low, just check out non-tradables like housing, health care, education and agro products, (2) that falling prices of IT products, which brings down the CPI on average, are not meaningful for inflation measurement, and (3) that multinational companies keep inflation low in the short term and cannot in the long term.

    What's important in today's financial world is perception, not substance. If you check out what important financial figures have proposed in the past, they have been good for forming bubbles, not for growing the real economy. The reality is that they are wearing the same pants as the bubble-makers. That decides what they say.

    The perception that policymakers do the bidding of financial speculators has become more real with each round of stimulus. As the speculative community gains more and more wealth, it has the financial power to influence or even control policymakers. The dynamic of weak economy and continuous stimulus becomes self-reinforcing.

    A Strange Sight

    A bubble cannot expand forever even if monetary policy remains loose. The balance between greed and fear tips over when the relative valuation is too high. Commodities, emerging market stocks, currencies and properties, and now Internet stocks have peaked. There are two things unusual about how a bubble deflates today.

    First, they deflate slowly. Take iron ore. It halved in 2012 from the peak, bounced up 50 percent in 2013, and is down one-third this year. Currencies, bonds, and properties in emerging economies seem also to follow the pattern of slow and protracted deflation.

    The multiyear deflation of a liquid asset is not often seen in history. Usually, a bubble builds up slowly and then pops. Among the usual patters were Hong Kong's property market in 1998, IT stocks in 2000 and the U.S. property sector in 2008, among others.

    Second, when a bubble deflates, a new one tends to arise somewhere else. After the property-cum-credit burst in 2008, stocks in general and Internet stocks in particular rose spectacularly afterwards. The following commodity prices are followed by surging property prices in London and New York. It seems that, as soon the air comes out of one bubble, it finds another to inflate right away.

    As analyzed previously, the increasing influence of the speculative community, the repetitive stimulus policy and the consequent weak economy reward more speculation. Hence, when a speculative crowd disperses in one market, they regroup in another.

    The Internet stocks are likely to behave in a similar pattern. Some stocks have tumbled by 20 percent. They are still in bubbly territory. Still, they will bounce back some. There will be another round of tumbling, perhaps in the second half. A rebound will follow again. In 2000, Internet stocks collapsed quickly. The changed environment is why they fall slowly in this round.

    No Yellow River, No Quitting

    Three factors will end pervasive speculation: surging inflation, speculators quitting en masse or political backlash. Inflation is something that I have talked about. Despite the caveats to the low inflation story (e.g., surging prices of non tradables not in the CPI basket and the pulling effect of the falling prices of IT product) it has come slower than expected.

    How quickly multinationals can shift production in response to rising costs must be a major reason. It decreases labor's bargaining power to protect real wages. Workers are competing against people even though they do not know where they are. Hence, a wage-price spiral is hard to take on in a city or economy. It needs to be a global phenomenon. That would take a long time to occur.

    Speculators quitting en masse, a usual cause for bubble popping, is a factor that is becoming less likely nowadays. So many money managers are speculating with other people's money. They gain fat management fees for sticking around and a huge share in profit when asset prices rise. The second part does not usually require cashing out. Just mark-to-market value would do. This is why small Internet stocks enjoy such lofty valuations. Their supporters line their pockets for every year that they can keep them up. This incentive structure is the reason that the speculative crowd will not disperse voluntarily.

    Political backlash is becoming more real over time. Flash trading has been around for years. The book that Michael Lewis published on the subject brought it to public attention. The ensuing uproar is likely to force the U.S. government to restrict it. Of course, the people who make a living from it will move to something else that may do more damage. The masses may eventually realize that their falling living standards are a consequence of what's happening in finance. It could lead to sweeping political changes like in the 1930s.

    Only changing the policymakers will change the global economy. While national leaders change, the bunch who manage major economies have remained in the same circle for the past two decades. People do not ask why, after causing so much damage, they are still around. The power of money from the speculative community is distorting the narrative in the media.



  • #2
    Re: Andy Xie

    Great piece. Not sure examples like slow deflation in iron ore prices will apply to more levered sectors. As margin debt in the stock market is at or near all time highs, when the negative credit balance reverses it would seem logical that the reversal will be violent and sudden. Perhaps we can still observe sudden shocks, i.e. 50% drop in Nasdaq over 3-6 months as leverage unwinds?

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    • #3
      Re: Andy Xie

      Originally posted by KnoxMartin View Post
      Great piece. Not sure examples like slow deflation in iron ore prices will apply to more levered sectors. As margin debt in the stock market is at or near all time highs, when the negative credit balance reverses it would seem logical that the reversal will be violent and sudden. Perhaps we can still observe sudden shocks, i.e. 50% drop in Nasdaq over 3-6 months as leverage unwinds?
      how rrrrrrruuuuuude... no one here has yet greeted our new guy knoxmartin. welcome!

      try this... ask ej: you made bank betting down the dot com bubble in 2000. 2014 a redux?

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      • #4
        Re: Andy Xie

        Thank you kind sir. I have been reading MMT (modern monetary theory), I will ask EJ what he thinks. This graph is bothering me and I can't sleep

        image.jpg
        Attached Files

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        • #5
          Re: Andy Xie

          Originally posted by KnoxMartin View Post
          Thank you kind sir. I have been reading MMT (modern monetary theory), I will ask EJ what he thinks. This graph is bothering me and I can't sleep

          [ATTACH=CONFIG]5343[/ATTACH]
          I also want to welcome you. To be sure EJ sees your question, ask it on ask ej forum

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          • #6
            Re: Andy Xie

            Another bit with those internet advertising stocks...
            • Facebook gets over half their ad revenues from mobile & Twitter gets 80% of their ad revenues from mobile. For many businesses mobile phone clicks are worth far less than clicks on desktop computers (harder to convert users for complex purchases or things with long checkout processes) & a lot of the user clicks on mobile & tablet ads are accidental. There are even ads designed around sliding into the page as you scroll, where they slide in at a location where right handed users scrolling down a tablet can easily accidentally click them.
            • Twitter's expenses for stock options this year will be over 50% of revenue (not profits): "For the full year, Twitter Inc (NYSE:TWTR) projects revenue of between $1.2 billion and $1.25 billion and adjusted EBITDA of between $180 million and $205 million. The company expects to spend between $330 million and $390 million on capital expenditures and between $640 million and $690 million on stock-based compensation, excluding equity awards that are part of future acquisitions."
            • About an hour ago I saw a display ad advertising a ticker symbol rather than a product.
            • An ad management company named RKG has studied search click values for ecommerce sites & gets mobile click values to be something like 22% or so of the equivalent desktop clicks. Google rolled out enhanced campaigns to try to force advertisers to buy tablet and cell phone clicks with their desktop clicks. Here's a recording of one of their boiler room salespeople pissed off because he missed out on his commission for moving an advertiser over to enhanced campaigns early.
            • A lot of the mobile app push going on recently (Facebook, Twitter, Google) is around driving app installs. However apps have a high rate of churn in terms of if a user doesn't regularly use them almost immediately then they just don't use them. This issue is reflected in some of the ad offerings being built around trying to get users to re-engage with apps they already have installed on their phones. It's also worth mentioning that some of the highest value activities on a mobile phone (eg: search) are locked down by Google's android contracts requiring themselves to be hardcoded as the default search provider & Google paying Apple something like a billion Dollars a year to be the default search provider on iOS.
            • A lot of the biggest spenders on mobile app ads are one hit wonders trying to rekindle the magic. Zynga was heavy on Facebook and has already cratered, but the round 2 of the same sort of stuff driven on mobile apps are spending over $1m a day on marketing. And most of these businesses tend to be one hit wonders which peak and then decline quite rapidly.


            I still think there might be upside in online advertising (especially outside the US), but am highly skeptical of mobile due to all the inadvertent clicks & models which likely vastly over-estimate the longterm value of new app users & the need for high-growth companies to overpay for growth to justify valuations. It could be an echo of the not so distant past...
            By 1998, Yahoo was the beneficiary of a de facto Ponzi scheme. Investors were excited about the Internet. One reason they were excited was Yahoo's revenue growth. So they invested in new Internet startups. The startups then used the money to buy ads on Yahoo to get traffic. Which caused yet more revenue growth for Yahoo, and further convinced investors the Internet was worth investing in. When I realized this one day, sitting in my cubicle, I jumped up like Archimedes in his bathtub, except instead of "Eureka!" I was shouting "Sell!"

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            • #7
              Re: Andy Xie

              seobook:

              Do you have any thoughts on the recently announced Facebook Audience Network for mobile ads? Do you think this is a positive step for improving the quality/effectiveness of ads on mobile? Is mobile the achilles heel for Google Adsense?

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              • #8
                Re: Andy Xie

                Originally posted by don View Post
                Three factors will end pervasive speculation: surging inflation, speculators quitting en masse or political backlash. Inflation is something that I have talked about. Despite the caveats to the low inflation story (e.g., surging prices of non tradables not in the CPI basket and the pulling effect of the falling prices of IT product) it has come slower than expected.
                Note how Xi has no illusions that the central banks (and scoundrels therein) will cease to enable and support the growing monster they have enabled.

                That's the problem with all this politeness; at some point a spade must be called a spade, and this line that policy makers are men and women of "good will" trying to do their best for everybody has worn thin and is laughable. They are at best cowards and at worst rogues and scoundels, and we want neither type in positions of power.

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                • #9
                  Re: Andy Xie

                  If you go back to 2008 Google AdSense was primarily driven by contextual relevancy & served direct marketers. When the financial crisis happened I think Google saw that pre-approved brand ad budgets stuck around while direct marketing ad budgets retreated with the consumer as conversion rates dropped. I think the impact of that financial crisis is a big part of what made Google so aggressive in their shift away from direct marketing & relevancy toward promoting brand, brand, brand.
                  • In early 2009 Google did an algorithmic update where branded searches & search query chains began to play a significant role in the relevancy algorithm. This boosted the rankings of major known brands while having some smaller & lesser known sites relatively drop.
                  • In Q4 of 2009 Google banned something like 30,000 AdWords advertisers who were mostly affiliate marketers doing direct marketing. (At the depths of the recession they were allowed to run some work at home ads, but as soon as ad budgets started growing again these folks were expunged from the ecosystem).
                  • In February of 2011 Google did a major algorithmic update based on further usage data folding and branded search queries. This once again lifted larger branded sites & whacked off sites which had worse engagement metrics. This was a far more significant shift than the Vince update, though people who saw Vince sort of expected this sort of shift.
                  • In April of 2012 Google did another major algorithmic update named Penguin, which was based on penalizing aggressive link profiles (where there was an excessive focus on relevant anchor text & lower quality links).


                  The point of mentioning all the above sorts of algorithmic relevancy shifts is that they drive the economics of everything else. So friends who had spent millions as direct marketers on the AdSense contextual/display ad network saw the network utterly decimated / destroyed after the Panda update when so many niche expert websites stopped getting much relevant search traffic. In aggregate hundreds of thousands to millions of smaller sites took a bit of a whack & that was offset with a bit more YouTube, eBay, Amazon, Facebook, etc. That shift matters a lot if you are a direct marketer running on tight margins, however if you are a large branded advertiser running humorous off topic videos on YouTube for general brand exposure it doesn't hurt you in the least.

                  A big issue in general with that usage data folding is ultimately it drives confirmation bias & concision. If Goldman Sachs hires a PR firm to spread a message then that's the message people see. It will be harder for people to stumble into sites like iTulip unless they are so counter to official messaging that they almost hang off the doomer end of the spectrum. The balanced stuff somewhere in the middle doesn't spread as far as pure doomer porn or the official "consensus" narrative do.

                  I don't see mobile as being an Achilles heel for Google...
                  • they pay Apple for default search placement in iOS & their Android contracts with mobile phone manufacturers guarantee themselves default search placement. between the two of those they have mobile search locked down.
                  • YouTube makes a lot of money from mobile. Vevo gets about 2/3 of their streams from mobile
                  • even if Facebook drives a lot of mobile app installs, many of those apps will be on Android where Google will still get a piece of the revenues if ugrades are sold in the Play store or so on.


                  For an extended period of time (a few years ago through today at least) some Wall Street analysts thought Google's declining CPCs were driven off of mobile mix shift, but that wasn't the main driver. The main driver was Google's mix shift on monetizing branded searches & larger AdWords ad unit sizes for branded searches. Google (typically) doesn't charge a brand as much per click to rebuy their pre-existing brand equity as it does for them to compete on other keywords.

                  If anything Google does even better with getting ad clicks on mobile than they do on desktop, because even if they only show 2 ads in the search results on a cell phone, that can be almost the entire interface. Such a shift in the interface being almost nothing but ads more than offsets any lower click prices associated with mobile.

                  I mostly use my cell phone for calls, creating grocery lists & driving directions. I am not a heavy app users & I really don't use Facebook much either (maybe 15 minutes a year on FB?), so I don't know the app market the way I know the search market. Google, YouTube, Facebook, Twitter, Yahoo! & AOL are all promoting mobile native ads for app installs.

                  When many major ad networks are all promoting the same thing at the same time ultimately that creates a gut of supply, which typically drives down prices AND lowers consumer response rates. And not only are the ad networks promoting those, but many sites when you visit them ask the obligatory



                  And the amount of time users can spend on mobile apps is finite. In a couple years I think mobile app install ads will likely be viewed similarly to how banner ads are viewed today.

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                  • #10
                    Re: Andy Xie

                    Originally posted by vinoveri View Post
                    Note how Xi has no illusions that the central banks (and scoundrels therein) will cease to enable and support the growing monster they have enabled.

                    That's the problem with all this politeness; at some point a spade must be called a spade, and this line that policy makers are men and women of "good will" trying to do their best for everybody has worn thin and is laughable. They are at best cowards and at worst rogues and scoundels, and we want neither type in positions of power.
                    +1
                    as has been most of the 'policies' coming out of the beltway for (at least) the past 6-8 years.

                    oh sure, they can sway some single digit of the electorate with all their feel good/warm-fuzzy BS, but at some point we need policies - NEVER MIND A PLAN - that will serve the MAJORITY of The Rest Of US

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                    • #11
                      Re: Andy Xie

                      Originally posted by vinoveri View Post
                      ...They are at best cowards and at worst rogues and scoundels, and we want neither type in positions of power.

                      Sadly, those are the type of people who who strive hardest to get social and political power.

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                      • #12
                        Re: Andy Xie

                        Originally posted by thriftyandboringinohio View Post
                        Sadly, those are the type of people who who strive hardest to get social and political power.
                        They also have a way of recognizing each other and promoting each other, probably because they feel more comfortable in the presence of another sociopath. It's kind of like an infestation of stink bugs. Each spring they go on vacation and then in the fall return to your house with more Framily members.
                        "I love a dog, he does nothing for political reasons." --Will Rogers

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