Re: Can China do it?
The Walkman came out in 1979 - a little late to have been brand building during the '70s...
Having done consulting on site at Seiko in Japan -I can say that the watch division is a really, really tiny part of that company.
For 2011, the entire division the watch group is based in constituted about 7% of Seiko's overall revenue:
http://global.epson.com/IR/report/ar2012/pdf/ar2012.pdf
Devices and precision products business segment
This segment comprises the device business and precision products business. This segment mainly includes the development, manufacture and sales of crystal oscillators, CMOS LSIs, watches, watch movements, plastic corrective lenses for glasses and horizontally articulated robots.
Seiko itself doesn't consider its watch business its 'brand'. I'm sure the Seiko watches are great - but that isn't the point. A great product does not itself constitute a brand; that's why we have things like 'cult' favorites.
Did kids beg their parents for Seiko watches? Did girlfriends and wives hope in their deepest hearts for a Seiko? Did lines form outside stores for the latest Seiko? Did Seiko's watch business transform that company from a largely component/B2B manufacturing product supplier to a consumer company? Did Seiko achieve price premiums vs. its direct competitors both digital and mechanical? Have you 'made it' when you get a Seiko?
Sure, Seiko completed the exit of TI from the consumer market. But TI was already on the way out; that company's core business is much like Seiko's: B2B.
Once again, you're focusing on a very specific high end. Sony may have had a presence for Trinitrons or fancy audiophile stuff, but their penetration of the consumer market as a brand did not explode until post Walkman, and the examples I put forth concerning their notable consumer electronics failures like betamax underscores that they were a visible part, but hardly a primary driver.
Sure, but the Japanese cars competed on price and gas efficiency, not on brand.
It was not until the US got Japan to agree to export quotas that Toyota started its brand initiatives.
I drove a Datsun for many years as a youth - I loved that car, but it was not one which turned heads and impressed the ladies.
Originally posted by lektrode
Originally posted by GRG55
Originally posted by Milton Kuo
Originally posted by GRG55
For 2011, the entire division the watch group is based in constituted about 7% of Seiko's overall revenue:
http://global.epson.com/IR/report/ar2012/pdf/ar2012.pdf
Statements of income data | 2011 | |
Net sales | 973,663 | |
Information-related equipment | 702,918 | 72.19% |
Electronic devices | 231,235 | 23.75% |
Precision products | 68,276 | 7.01% |
Other | 1,279 | 0.13% |
Eliminations and corporate | -30,046 | -3.09% |
This segment comprises the device business and precision products business. This segment mainly includes the development, manufacture and sales of crystal oscillators, CMOS LSIs, watches, watch movements, plastic corrective lenses for glasses and horizontally articulated robots.
Seiko itself doesn't consider its watch business its 'brand'. I'm sure the Seiko watches are great - but that isn't the point. A great product does not itself constitute a brand; that's why we have things like 'cult' favorites.
Did kids beg their parents for Seiko watches? Did girlfriends and wives hope in their deepest hearts for a Seiko? Did lines form outside stores for the latest Seiko? Did Seiko's watch business transform that company from a largely component/B2B manufacturing product supplier to a consumer company? Did Seiko achieve price premiums vs. its direct competitors both digital and mechanical? Have you 'made it' when you get a Seiko?
Sure, Seiko completed the exit of TI from the consumer market. But TI was already on the way out; that company's core business is much like Seiko's: B2B.
Originally posted by GRG55
Originally posted by GRG55
It was not until the US got Japan to agree to export quotas that Toyota started its brand initiatives.
I drove a Datsun for many years as a youth - I loved that car, but it was not one which turned heads and impressed the ladies.
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