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Equinix’s data center in Secaucus
By JAMES GLANZ
The trophy high-rises on Madison, Park and Fifth Avenues in Manhattan have long commanded the top prices in the country for commercial real estate, with yearly leases approaching $150 a square foot. So it is quite a Gotham-size comedown that businesses are now paying rents four times that in low, bland buildings across the Hudson River in New Jersey.
Why pay $600 or more a square foot at unglamorous addresses like Weehawken, Secaucus and Mahwah? The answer is still location, location, location — but of a very different sort.
Companies are paying top dollar to lease space there in buildings called data centers, the anonymous warrens where more and more of the world’s commerce is transacted, all of which has added up to a tremendous boon for the business of data centers themselves.
The centers provide huge banks of remote computer storage, and the enormous amounts of electrical power and ultrafast fiber optic links that they demand.
Prices are particularly steep in northern New Jersey because it is also where data centers house the digital guts of the New York Stock Exchange and other markets. Bankers and high-frequency traders are vying to have their computers, or servers, as close as possible to those markets. Shorter distances make for quicker trades, and microseconds can mean millions of dollars made or lost.
When the centers opened in the 1990s as quaintly termed “Internet hotels,” the tenants paid for space to plug in their servers with a proviso that electricity would be available. As computing power has soared, so has the need for power, turning that relationship on its head: electrical capacity is often the central element of lease agreements, and space is secondary.
A result, an examination shows, is that the industry has evolved from a purveyor of space to an energy broker — making tremendous profits by reselling access to electrical power, and in some cases raising questions of whether the industry has become a kind of wildcat power utility.
Some of the biggest data center companies have won or are seeking Internal Revenue Service approval to organize themselves as real estate investment trusts, allowing them to eliminate most corporate taxes. At the same time, the companies have not drawn the scrutiny of utility regulators, who normally set prices for delivery of the power to residences and businesses.
While companies have widely different lease structures, with prices ranging from under $200 to more than $1,000 a square foot, the industry’s performance on Wall Street has been remarkable. Digital Realty Trust, the first major data center company to organize as a real estate trust, has delivered a return of more than 700 percent since its initial public offering in 2004, according to an analysis by Green Street Advisors.
The stock price of another leading company, Equinix, which owns one of the prime northern New Jersey complexes and is seeking to become a real estate trust, more than doubled last year to over $200.
“Their business has grown incredibly rapidly,” said John Stewart, a senior analyst at Green Street. “They arrived at the scene right as demand for data storage and growth of the Internet were exploding.”
The Equinix Story
The soaring business of data centers is exemplified by Equinix. Founded in the late 1990s, it survived what Jason Starr, director of investor relations, called a “near death experience” when the Internet bubble burst. Then it began its stunning rise.
Equinix’s giant data center in Secaucus is mostly dark except for lights flashing on servers stacked on black racks enclosed in cages. For all its eerie solitude, it is some of the most coveted space on the planet for financial traders. A few miles north, in an unmarked building on a street corner in Mahwah, sit the servers that move trades on the New York Stock Exchange; an almost equal distance to the south, in Carteret, are Nasdaq’s servers.
The data center’s attraction for tenants is a matter of physics: data, which is transmitted as light pulses through fiber optic cables, can travel no faster than about a foot every billionth of a second. So being close to so many markets lets traders operate with little time lag.
As Mr. Starr said: “We’re beachfront property.”
Standing before a bank of servers, Mr. Starr explained that they belonged to one of the lesser-known exchanges located in the Secaucus data center. Multicolored fiber-optic cables drop from an overhead track into the cage, which allows servers of traders and other financial players elsewhere on the floor to monitor and react nearly instantaneously to the exchange. It all creates a dense and unthinkably fast ecosystem of postmodern finance.
Quoting some lyrics by Soul Asylum, Mr. Starr said, “Nothing attracts a crowd like a crowd.” By any measure, Equinix has attracted quite a crowd. With more than 90 facilities, it is the top data center leasing company in the world, according to 451 Research. Last year, it reported revenue of $1.9 billion and $145 million in profits.
But the ability to expand, according to the company’s financial filings, is partly dependent on fulfilling the growing demands for electricity. The company’s most recent annual report said that “customers are consuming an increasing amount of power per cabinet,” its term for data center space. It also noted that given the increase in electrical use and the age of some of its centers, “the current demand for power may exceed the designed electrical capacity in these centers.”
To enhance its business, Equinix has announced plans to restructure itself as a real estate investment trust, or REIT, which, after substantial transition costs, would eventually save the company more than $100 million in taxes annually, according to Colby Synesael, an analyst at Cowen & Company, an investment banking firm.
Congress created REITs in the early 1960s, modeling them on mutual funds, to open real estate investments to ordinary investors, said Timothy M. Toy, a New York lawyer who has written about the history of the trusts. Real estate companies organized as investment trusts avoid corporate taxes by paying out most of their income as dividends to investors.
Equinix is seeking a so-called private letter ruling from the I.R.S. to restructure itself, a move that has drawn criticism from tax watchdogs.
“This is an incredible example of how tax avoidance has become a major business strategy,” said Ryan Alexander, president of Taxpayers for Common Sense, a nonpartisan budget watchdog. The I.R.S., she said, “is letting people broaden these definitions in a way that they kind of create the image of a loophole.”
Equinix, some analysts say, is further from the definition of a real estate trust than other data center companies operating as trusts, like Digital Realty Trust. As many as 80 of its 97 data centers are in buildings it leases, Equinix said. The company then, in effect, sublets the buildings to numerous tenants.
Even so, Mr. Synesael said the I.R.S. has been inclined to view recurring revenue like lease payments as “good REIT income.”
Ms. Neumann, the Equinix spokeswoman, said, “The REIT framework is designed to apply to real estate broadly, whether owned or leased.” She added that converting to a real estate trust “offers tax efficiencies and disciplined returns to shareholders while also allowing us to preserve growth characteristics of Equinix and create significant shareholder value.”
http://www.nytimes.com/2013/05/14/te...0&ref=business
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