Tweet
http://www.wired.com/design/2012/09/...kyscraper/all/
In late 2011, Broad built a 30-story building in 15 days; now it intends to use similar methods to erect the world’s tallest building in just seven months. Perhaps you’re already familiar with Zhang’s handiwork: On New Year’s Day 2012, Broad released a time-lapse video of its 30-story achievement that quickly went viral: construction workers buzzing around like gnats while a clock in the corner of the screen marks the time. In just 360 hours, a 328-foot-tall tower called the T30 rises from an empty site to overlook Hunan’s Xiang River. At the end of the video, the camera spirals around the building overhead as the Broad logo appears on the screen: a lowercase b that wraps around itself in an imitation of the @ symbol.
[..]
The pace of Broad Sustainable Building’s development is driven entirely by this one man. Broad Town, the sprawling headquarters, is completely Zhang’s creation. Employees call him not “the chairman” or “our chairman” but “my chairman.” To become an employee of Broad, you must recite a life manual penned by Zhang, guidelines that include tips on saving energy, brushing your teeth, and having children. All prospective employees must be able, over a two-day period, to run 7.5 miles. You can eat for free at Broad Town cafeterias unless someone catches you wasting food, at which point you’re not merely fined but publicly shamed.
[..]
So far, Broad has built 16 structures in China, plus another in Cancun. They are fabricated in sections at two factories in Hunan, roughly an hour’s drive from Broad Town. From there the modules—complete with preinstalled ducts and plumbing for electricity, water, and other infrastructure—are shipped to the site and assembled like Legos. The company is in the process of franchising this technology to partners in India, Brazil, and Russia. What it’s selling is the world’s first standardized skyscraper, and with it, Zhang aims to turn Broad into the McDonald’s of the sustainable building industry.
“Traditional construction is chaotic,” he says. “We took construction and moved it into the factory.” According to Zhang, his buildings will help solve the many problems of the construction industry. They will be safer, quicker, and cheaper to build. And they will have low energy consumption and CO2 emissions. When I ask Zhang why he decided to start a construction company, he corrects me. “It’s not a construction company,” he says. “It’s a structural revolution.”
cont.
In late 2011, Broad built a 30-story building in 15 days; now it intends to use similar methods to erect the world’s tallest building in just seven months. Perhaps you’re already familiar with Zhang’s handiwork: On New Year’s Day 2012, Broad released a time-lapse video of its 30-story achievement that quickly went viral: construction workers buzzing around like gnats while a clock in the corner of the screen marks the time. In just 360 hours, a 328-foot-tall tower called the T30 rises from an empty site to overlook Hunan’s Xiang River. At the end of the video, the camera spirals around the building overhead as the Broad logo appears on the screen: a lowercase b that wraps around itself in an imitation of the @ symbol.
[..]
The pace of Broad Sustainable Building’s development is driven entirely by this one man. Broad Town, the sprawling headquarters, is completely Zhang’s creation. Employees call him not “the chairman” or “our chairman” but “my chairman.” To become an employee of Broad, you must recite a life manual penned by Zhang, guidelines that include tips on saving energy, brushing your teeth, and having children. All prospective employees must be able, over a two-day period, to run 7.5 miles. You can eat for free at Broad Town cafeterias unless someone catches you wasting food, at which point you’re not merely fined but publicly shamed.
[..]
So far, Broad has built 16 structures in China, plus another in Cancun. They are fabricated in sections at two factories in Hunan, roughly an hour’s drive from Broad Town. From there the modules—complete with preinstalled ducts and plumbing for electricity, water, and other infrastructure—are shipped to the site and assembled like Legos. The company is in the process of franchising this technology to partners in India, Brazil, and Russia. What it’s selling is the world’s first standardized skyscraper, and with it, Zhang aims to turn Broad into the McDonald’s of the sustainable building industry.
“Traditional construction is chaotic,” he says. “We took construction and moved it into the factory.” According to Zhang, his buildings will help solve the many problems of the construction industry. They will be safer, quicker, and cheaper to build. And they will have low energy consumption and CO2 emissions. When I ask Zhang why he decided to start a construction company, he corrects me. “It’s not a construction company,” he says. “It’s a structural revolution.”
cont.
Comment