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Edward Bernays 2012

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  • Edward Bernays 2012

    Man finds out his daughter is pregnant when Target starts sending her coupons for baby products...
    Sad if a high percentage of the best and brightest are being siphoned off for this.


    "Also linked to your Guest ID is demographic information like your age, whether you are married and have kids, which part of town you live in, how long it takes you to drive to the store, your estimated salary, whether you’ve moved recently, what credit cards you carry in your wallet and what Web sites you visit. Target can buy data about your ethnicity, job history, the magazines you read, if you’ve ever declared bankruptcy or got divorced, the year you bought (or lost) your house, where you went to college, what kinds of topics you talk about online, whether you prefer certain brands of coffee, paper towels, cereal or applesauce, your political leanings, reading habits, charitable giving and the number of cars you own. (In a statement, Target declined to identify what demographic information it collects or purchases.) All that information is meaningless, however, without someone to analyze and make sense of it. That’s where Andrew Pole and the dozens of other members of Target’s Guest Marketing Analytics department come in."


    http://www.nytimes.com/2012/02/19/ma...gewanted=print

  • #2
    Re: Edward Bernays 2012

    I'd just note that Bernays was all about using Freud's theories to promote products, while what is being described above is better termed Big Brother 2012: data mining used to obtain and maintain information about individual's thoughts and habits.

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