Re: Back to the future...
Makes sense if you can afford it. It is sort of like the PC dilemma used to be...if one waits to upgrade one can buy much more capability for the same price the following year.
I notice that you sometime express despair over the pace of change to respond to the climate issue. One thing I have learned in my life is that attempts to drive change at a pace faster than people are willing or capable of accepting is almost certainly doomed to failure. One other thing I have noticed is that people in the USA can be extraordinarily conservative and resistant to change, but once they make their minds to undertake something there's no holding them back. Americans don't suffer from the baggage of wallowing in history and tradition once that "light switch" moment arrives. :-)
I think GM is going to be one of the leaders...but it is generally younger people that embrace change so they really need to target the emotional impact of the styling of the cars to those various younger age and income segments...because they are never going to move Grandpa out of his Malibu and into a Volt.
Originally posted by santafe2
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I notice that you sometime express despair over the pace of change to respond to the climate issue. One thing I have learned in my life is that attempts to drive change at a pace faster than people are willing or capable of accepting is almost certainly doomed to failure. One other thing I have noticed is that people in the USA can be extraordinarily conservative and resistant to change, but once they make their minds to undertake something there's no holding them back. Americans don't suffer from the baggage of wallowing in history and tradition once that "light switch" moment arrives. :-)
I think GM is going to be one of the leaders...but it is generally younger people that embrace change so they really need to target the emotional impact of the styling of the cars to those various younger age and income segments...because they are never going to move Grandpa out of his Malibu and into a Volt.
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