A long read, but certainly an enlightening perspective on how legislation and regulations are really shaped.
How Wal-Mart Swiped JPMorgan in $16 Billion Debit Card Lobbying Battle
The behind-the-scenes story of the swipe-fee war -- reconstructed from public and confidential documents and interviews with more than 30 people in Congress, regulatory agencies and industry -- shows how far the richest interest groups can go when a single decision puts billions of dollars up for grabs.
On one side were retailers large and small, including Wal- Mart Stores Inc., Target Corp. and Home Depot Inc., arguing that they were being gouged. On the other was a financial industry led by JPMorgan Chase & Co. and Bank of America Corp., weakened by public anger over bailouts and bonuses, resisting any government plan to set a price for their services.
Together, they deployed more than 500 lobbyists and spent some $30 million, according to people briefed on the expenditures. Their campaigns fanned dissension inside the Federal Reserve and created curious alliances as Tea Party freshmen, Indian tribes, tax activist Grover Norquist and the nation’s biggest teachers union entered the fray.
The retailers flew hundreds of merchants like Cavallaro to Washington; the financial lobby countered with squads from community banks and credit unions. The combatants called on all the tools of public relations: focus groups, TV ads, polls, conference calls with as many as 100 participants -- and at least one outright fabricated story planted in the press.
...
The outcome shows “banks still have a political cloud over them in Washington in a huge way,” said Stephen Myrow, a former Treasury Department official who worked on the 2008 financial industry bailout and is now with ACG Analytics Inc., a Washington investment research firm.
“When they flexed their muscle in Washington, large banks had been used to having an impact,” he said. “Now they act like, ‘We’ve taken our lumps, we’ve said our mea culpas, just let us get back to what we do best.’ But the reality is that’s not going to happen again.”
The behind-the-scenes story of the swipe-fee war -- reconstructed from public and confidential documents and interviews with more than 30 people in Congress, regulatory agencies and industry -- shows how far the richest interest groups can go when a single decision puts billions of dollars up for grabs.
On one side were retailers large and small, including Wal- Mart Stores Inc., Target Corp. and Home Depot Inc., arguing that they were being gouged. On the other was a financial industry led by JPMorgan Chase & Co. and Bank of America Corp., weakened by public anger over bailouts and bonuses, resisting any government plan to set a price for their services.
Together, they deployed more than 500 lobbyists and spent some $30 million, according to people briefed on the expenditures. Their campaigns fanned dissension inside the Federal Reserve and created curious alliances as Tea Party freshmen, Indian tribes, tax activist Grover Norquist and the nation’s biggest teachers union entered the fray.
The retailers flew hundreds of merchants like Cavallaro to Washington; the financial lobby countered with squads from community banks and credit unions. The combatants called on all the tools of public relations: focus groups, TV ads, polls, conference calls with as many as 100 participants -- and at least one outright fabricated story planted in the press.
...
The outcome shows “banks still have a political cloud over them in Washington in a huge way,” said Stephen Myrow, a former Treasury Department official who worked on the 2008 financial industry bailout and is now with ACG Analytics Inc., a Washington investment research firm.
“When they flexed their muscle in Washington, large banks had been used to having an impact,” he said. “Now they act like, ‘We’ve taken our lumps, we’ve said our mea culpas, just let us get back to what we do best.’ But the reality is that’s not going to happen again.”
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