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An Evolving Market Strategy for Kentucky

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  • An Evolving Market Strategy for Kentucky

    Facing a rising tide of joblessness, the governor of Kentucky has found one solution: build an ark.

    The state has promised generous tax incentives to a group of entrepreneurs who plan to construct a full-size replica of Noah’s ark, load it with animals and actors, and make it the centerpiece of a Bible-based tourist attraction called Ark Encounter.

    The theme park was conceived by the same Christian ministry that built the Creation Museum in Petersburg, Ky., where dioramas designed to debunk evolution show humans and dinosaurs coexisting peacefully on an earth created by God in six days. The ministry, Answers in Genesis, believes that the earth is only 6,000 years old — a controversial assertion even among many Bible-believing Christians.

    The Creation Museum has drawn 1.2 million visitors in its first three years — proving that there is a sizable paying audience for entertainment rooted in a literal interpretation of the Bible.

    The developers of Ark Encounter, who have incorporated as a profit-making company, say they expect to spend $150 million, employ 900 people and attract 1.6 million visitors from around the world in the first year. With the Creation Museum only 45 miles away, they envision a Christian tourism corridor that would draw busloads from churches and Christian schools for two- and three-day visits.

    “It’s our opportunity to present accurate, factual biblical information to people about a subject that they’re really interested in,” said Mike Zovath, a senior vice president of Answers in Genesis.

    In the interest of verisimilitude, the ark is to be built with wooden pegs and timber framing by Amish builders, Mr. Zovath said. Animals including giraffes — but only small, young giraffes — will be kept in pens on board.

    “We think that God would probably have sent healthy juvenile-sized animals that weren’t fully grown yet, so there would be plenty of room,” said Mr. Zovath, a retired Army lieutenant colonel heading the ark project. “We want to show how Noah would have taken care of them, taken care of waste management, taken care of water needs and food needs.”

    The park will include a 100-foot Tower of Babel, a first-century Middle Eastern village and a journey through the Old Testament, with special effects depicting Moses, the 10 plagues and the parting of the Red Sea. For children, there will be a petting zoo, live bird and animal shows and a play area with ziplines and climbing nets — all Bible-themed. Even the trainer, Dan Breeding, will present animal acts with a Gospel message about creation.

    The entry fee for adults would be somewhere in the middle- to upper-$30 range, said Cary Summers, the lead consultant, who has run large entertainment attractions in Branson, Mo., and helped expand the Bass Pro Shops into shopping and entertainment complexes.

    Mr. Summers said the developers had options on 800 acres of land in Grant County, Ky. If all the approvals are granted, they expect to break ground next year and finish by 2014.

    He said they had been offering the proposal quietly for two years, and also showed it to officials in Ohio and Indiana. But Kentucky was by far the most receptive and offered the most generous financial incentives, he said, because it sees tourism as a promising means of economic development.





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