Tweet
A Gallery of Credit Union Ads
By TANZINA VEGA
In Saturday’s Times, Andrew Martin and Ron Lieber wrote about the marketing campaigns some credit unions have used to lure new customers away from traditional big banks.
Some of the ads are cheeky and current with videos on YouTube, while others are more traditional print ads. But they generally take a similar tone: Your big bank is bad to you, so why not come to us?
Credit unions tout their lower fees and a more personalized, and almost more ethical, way of doing business with their members. After all, they are not-for-profit institutions.
Below we’ve rounded up a few of the ads that credit unions are using.
By TANZINA VEGA
In Saturday’s Times, Andrew Martin and Ron Lieber wrote about the marketing campaigns some credit unions have used to lure new customers away from traditional big banks.
Some of the ads are cheeky and current with videos on YouTube, while others are more traditional print ads. But they generally take a similar tone: Your big bank is bad to you, so why not come to us?
Credit unions tout their lower fees and a more personalized, and almost more ethical, way of doing business with their members. After all, they are not-for-profit institutions.
Below we’ve rounded up a few of the ads that credit unions are using.