Shanghai wishing on a fading Disney star
By Olivia Chung
HONG KONG - Shanghai isn't buying the Disney dream. A top political advisory body, shocked by losses at Hong Kong Disneyland, this week questioned whether the city's plans to support the opening of a theme park in 2014 would turn into a financial nightmare.
Shanghai members of the Committee of the Chinese People's Political Consultative Conference (CPPCC) began their annual meeting on January 25 expressing concerns about the viability of the project as Hong Kong Disneyland revealed it lost HK$1.32 billion (US$170 million) last year. At the same time, a research report shows 70% of mainland theme parks are in the red.
"Hong Kong Disneyland's poor performance should serve as a warning about any economic projections that the city promises," said Lu Weimin, a Shanghai member of the CPPCC.
The financial performance of Hong Kong Disneyland had been difficult to judge because of Disney's initial refusal to give results and attendance figures. The numbers released a week before the Shanghai officials gathered were the company's first major admission of its struggling performance.
“Walt Disney needs to incorporate some elements of Chinese culture into the products offered in the parks," he said, quoting the success of having Mickey Mouse and Minnie Mouse sporting traditional Chinese costume in Hong Kong Disneyland during Lunar New Year celebrations.
“One of the most important factors which might affect the visitor numbers in Shanghai is that most Chinese mainlanders have not been exposed to the Disney culture since childhood, partly due to no Disney channels being broadcast in China," he said
The horror! The horror! (Kurtz, The Heart of Darkness)
http://www.atimes.com/atimes/China_B.../LB05Cb01.html
By Olivia Chung
HONG KONG - Shanghai isn't buying the Disney dream. A top political advisory body, shocked by losses at Hong Kong Disneyland, this week questioned whether the city's plans to support the opening of a theme park in 2014 would turn into a financial nightmare.
Shanghai members of the Committee of the Chinese People's Political Consultative Conference (CPPCC) began their annual meeting on January 25 expressing concerns about the viability of the project as Hong Kong Disneyland revealed it lost HK$1.32 billion (US$170 million) last year. At the same time, a research report shows 70% of mainland theme parks are in the red.
"Hong Kong Disneyland's poor performance should serve as a warning about any economic projections that the city promises," said Lu Weimin, a Shanghai member of the CPPCC.
The financial performance of Hong Kong Disneyland had been difficult to judge because of Disney's initial refusal to give results and attendance figures. The numbers released a week before the Shanghai officials gathered were the company's first major admission of its struggling performance.
“Walt Disney needs to incorporate some elements of Chinese culture into the products offered in the parks," he said, quoting the success of having Mickey Mouse and Minnie Mouse sporting traditional Chinese costume in Hong Kong Disneyland during Lunar New Year celebrations.
“One of the most important factors which might affect the visitor numbers in Shanghai is that most Chinese mainlanders have not been exposed to the Disney culture since childhood, partly due to no Disney channels being broadcast in China," he said
The horror! The horror! (Kurtz, The Heart of Darkness)
http://www.atimes.com/atimes/China_B.../LB05Cb01.html
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