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http://online.wsj.com/article/SB1248...gle_wsj_gadgv1
Yep, it's beginning to look a lot like Christmas. At the mall at least. America's retailers are responding to the recession with Christmas in July. A number of retailers and toy makers launched Christmas sales and promotions this month, hoping to boost sagging sales and help cash-strapped consumers stretch out their holiday spending.
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Texas songwriter Jeffrey Barnes had the idea in 1992 when he penned the tune "Christmas in July" about what he thought was a far-fetched solution to the nation's economic doldrums:
"The president was passing laws,
Gave a call to Santa Claus
He said, 'Get that toy machine on high
Economy is in a slump
I know what could pick it up
This year let's have Christmas in July.' "
Yep, it's beginning to look a lot like Christmas. At the mall at least. America's retailers are responding to the recession with Christmas in July. A number of retailers and toy makers launched Christmas sales and promotions this month, hoping to boost sagging sales and help cash-strapped consumers stretch out their holiday spending.
...
Texas songwriter Jeffrey Barnes had the idea in 1992 when he penned the tune "Christmas in July" about what he thought was a far-fetched solution to the nation's economic doldrums:
"The president was passing laws,
Gave a call to Santa Claus
He said, 'Get that toy machine on high
Economy is in a slump
I know what could pick it up
This year let's have Christmas in July.' "
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