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Posted July 17, 2009
marketing
Mystery donor buys recession billboards
By Ted Nesi
PBN Web Editor
PROVIDENCE – They’re hard to miss yet slightly mysterious: large billboards along Interstate 95 in Providence and elsewhere that encourage motorists to buck up amid the worst economic downturn since the Second World War.
“Interesting fact about recessions,” says one in the shadow of the Statehouse in Providence, “ … they end.” Other messages include “Self worth is greater than net worth,” and “This will end long before those who caused it are paroled.” Nothing on the billboards says who paid to post them.
The Associated Press looked into the matter and found that the pick-me-up billboards in Rhode Island and other places like New York City’s Times Square were purchased by an anonymous East Coast donor as part of a “Recession 101” campaign. Apparently the donor was depressed by how badly the country was taking the recession, The AP said.
The space, printing materials and labor for the campaign all were donated by members of the Outdoor Advertising Agency of America, a billboard trade association, The AP said.
http://www.pbn.com/detail/43593.html
marketing
Mystery donor buys recession billboards
By Ted Nesi
PBN Web Editor
PROVIDENCE – They’re hard to miss yet slightly mysterious: large billboards along Interstate 95 in Providence and elsewhere that encourage motorists to buck up amid the worst economic downturn since the Second World War.
“Interesting fact about recessions,” says one in the shadow of the Statehouse in Providence, “ … they end.” Other messages include “Self worth is greater than net worth,” and “This will end long before those who caused it are paroled.” Nothing on the billboards says who paid to post them.
The Associated Press looked into the matter and found that the pick-me-up billboards in Rhode Island and other places like New York City’s Times Square were purchased by an anonymous East Coast donor as part of a “Recession 101” campaign. Apparently the donor was depressed by how badly the country was taking the recession, The AP said.
The space, printing materials and labor for the campaign all were donated by members of the Outdoor Advertising Agency of America, a billboard trade association, The AP said.
http://www.pbn.com/detail/43593.html
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Where are those simpler times gone?
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