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SAN FRANCISCO (Reuters) - Wal-Mart Stores Inc is offering aisles filled with merchandise priced at $1 and taking other steps to boost sales in its second quarter, an executive said in an interview on Thursday.
Earlier in the day, the world's largest retailer reported a flat first-quarter profit. In its current second quarter, it now faces tough comparisons with a year ago, when its results were boosted by customers spending tax rebate cash in its stores.
Treasurer Charles Holley said Wal-Mart has planned a number of merchandising initiatives to appeal to cash-strapped shoppers, including its dollar program.
"If you go down the aisles, you'll see an aisle where everything is $1, and we'll be doing more things like that throughout the next couple of months," he said.
http://www.reuters.com/article/newsO...47722420090514
Earlier in the day, the world's largest retailer reported a flat first-quarter profit. In its current second quarter, it now faces tough comparisons with a year ago, when its results were boosted by customers spending tax rebate cash in its stores.
Treasurer Charles Holley said Wal-Mart has planned a number of merchandising initiatives to appeal to cash-strapped shoppers, including its dollar program.
"If you go down the aisles, you'll see an aisle where everything is $1, and we'll be doing more things like that throughout the next couple of months," he said.
http://www.reuters.com/article/newsO...47722420090514
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