Re: What about Ford?
I completely agree. In all this chaos there is opportunity writ large for Marchionne and Fiat. Small cars are an extremely competitive market globally. I suspect that it is not his intention to try to sell lots of Fiats to North Americans [a very tough assignment - how many iTulip members would go out tomorrow and shell out for a small car with an Italian badge? Even our Lukester owns a German small car, not a Fiat
], but to secure familiar brands and distribution in North America and Europe that expand the Fiat offering.
If he can make the deals, it'll still be interesting to see how this works out...isn't this somewhat similar to Ford's now failed strategy of acquiring brands around the world [although Ford concentrated on low volume, "premium" manufacturers such as Jag/Land Rover/Volvo instead of the volume manufacturers that Marchionne targets].
BTW, Marchionne is a dual Canadian and Italian citizen and is familiar and experienced in the North American business environment. His three degrees are from Canadian universities and he's a CA who spent almost 2 decades living in North America before returning to Europe in the mid-90s. He shouldn't have the same cultural difficulties with Chrysler that Daimler seemed to have.
Finally, I disagree with the post two above showing Canada a some sort of winner. The amount of money the Canadian taxpayers are pouring into this thing per job "saved" is ludicrous. A well known Canadian fund manager made a good point yesterday...not one of the politicians would put a single dollar of their own personal money into Chrysler or GM, but they do not hesitate to shovel other people's money into them.
Originally posted by Scott4139
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If he can make the deals, it'll still be interesting to see how this works out...isn't this somewhat similar to Ford's now failed strategy of acquiring brands around the world [although Ford concentrated on low volume, "premium" manufacturers such as Jag/Land Rover/Volvo instead of the volume manufacturers that Marchionne targets].
BTW, Marchionne is a dual Canadian and Italian citizen and is familiar and experienced in the North American business environment. His three degrees are from Canadian universities and he's a CA who spent almost 2 decades living in North America before returning to Europe in the mid-90s. He shouldn't have the same cultural difficulties with Chrysler that Daimler seemed to have.
Finally, I disagree with the post two above showing Canada a some sort of winner. The amount of money the Canadian taxpayers are pouring into this thing per job "saved" is ludicrous. A well known Canadian fund manager made a good point yesterday...not one of the politicians would put a single dollar of their own personal money into Chrysler or GM, but they do not hesitate to shovel other people's money into them.
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