Keeping Up with the Joneses Can Put You Behind
July 7, 2006 (Laura Rowley - Yahoo! Finance)
You're watering your lawn in your worn-out shorts and flip-flops on a warm summer weekend when you notice your Armani-clad neighbors opening the door for their caterers.
They've ordered trays of gourmet food, bottles of top-shelf alcohol, and a huge tent for what will clearly be a midsummer night's dream party in their manicured backyard. Eyeing their shiny, silver BMW convertible in the driveway and their new family room addition, you think, "How can they afford that? What am I doing wrong?"
Anxiety over how our financial lives compare to others' is the subject of a recent book, "Green with Envy: Why Keeping Up with the Joneses is Keeping Us in Debt," by journalist Shira Boss. "How we fit in and how we measure up are such an integral part of our financial well-being," she says. "We construct a fantasy world around those who have more money, and glorify their lives."
AntiSpin: In a stagflation, everyone paddles harder and harder just to stay in place. To businesses, input costs of energy, insurance, and to a certain extent wage rates keep rising while competition and excess capacity limit how much of those increased costs can be passed on to consumers. Households experience similar problems with rapidly rising costs but only modestly rising incomes (falling in real terms), plus as interest rates rise the amount they can earn on savings is increasing at a slower rate than the cost of credit; interest rates on CDs, for example, will lag the rate of increase on the cost of an ARM. Plus households in this stagflation have to deal with the housing bubble hangover: high property taxes.
This book "Green with Envy: Why Keeping Up with the Joneses is Keeping Us in Debt" represents the leading edge of the kind of social change that we should expect to see in a long term stagflationary environment. There will be a boom in books of this type.
Real incomes for most American's have declined for years but in a low interest rate environment that occurred between 2001 and 2005, households were able to make up the difference with access to cheap and easy credit. Now that the cheap and easy credit is drying up, there is no place for the middle class to turn but toward cultural change, a lowering of expectations. Look for the following trends: anti-materialism, anti-consumerism, "down-shifting," and other concepts that help everyone come to terms with the reality of diminished opportunities. Look for SUVs and MacMansions to become symbols of greed and waste.
Most of these cultural changes will range from benign to entertaining. However, young people with little or no employment history and the already economically marginalized are already suffering. Social movements within these groups may be less entertaining. Expect a rise in urban violence and a general increase in crime. Early warning signs in your neighborhood: an increase in unartistic graffiti and other forms of vandalism. Graffiti says: "I'm angry."
July 7, 2006 (Laura Rowley - Yahoo! Finance)
You're watering your lawn in your worn-out shorts and flip-flops on a warm summer weekend when you notice your Armani-clad neighbors opening the door for their caterers.
They've ordered trays of gourmet food, bottles of top-shelf alcohol, and a huge tent for what will clearly be a midsummer night's dream party in their manicured backyard. Eyeing their shiny, silver BMW convertible in the driveway and their new family room addition, you think, "How can they afford that? What am I doing wrong?"
Anxiety over how our financial lives compare to others' is the subject of a recent book, "Green with Envy: Why Keeping Up with the Joneses is Keeping Us in Debt," by journalist Shira Boss. "How we fit in and how we measure up are such an integral part of our financial well-being," she says. "We construct a fantasy world around those who have more money, and glorify their lives."
AntiSpin: In a stagflation, everyone paddles harder and harder just to stay in place. To businesses, input costs of energy, insurance, and to a certain extent wage rates keep rising while competition and excess capacity limit how much of those increased costs can be passed on to consumers. Households experience similar problems with rapidly rising costs but only modestly rising incomes (falling in real terms), plus as interest rates rise the amount they can earn on savings is increasing at a slower rate than the cost of credit; interest rates on CDs, for example, will lag the rate of increase on the cost of an ARM. Plus households in this stagflation have to deal with the housing bubble hangover: high property taxes.
This book "Green with Envy: Why Keeping Up with the Joneses is Keeping Us in Debt" represents the leading edge of the kind of social change that we should expect to see in a long term stagflationary environment. There will be a boom in books of this type.
Real incomes for most American's have declined for years but in a low interest rate environment that occurred between 2001 and 2005, households were able to make up the difference with access to cheap and easy credit. Now that the cheap and easy credit is drying up, there is no place for the middle class to turn but toward cultural change, a lowering of expectations. Look for the following trends: anti-materialism, anti-consumerism, "down-shifting," and other concepts that help everyone come to terms with the reality of diminished opportunities. Look for SUVs and MacMansions to become symbols of greed and waste.
Most of these cultural changes will range from benign to entertaining. However, young people with little or no employment history and the already economically marginalized are already suffering. Social movements within these groups may be less entertaining. Expect a rise in urban violence and a general increase in crime. Early warning signs in your neighborhood: an increase in unartistic graffiti and other forms of vandalism. Graffiti says: "I'm angry."
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